The top spot in the Western Conference might not be the only thing decided in the final regular-season games. Some voters might simply select Kobe Bryant or New Orleans guard Chris Paul as the league's most valuable player based on which team finishes better in the West, Los Angeles Lakers Coach Phil Jackson said.
"I think winning the West is probably going to be the most important thing as far as that goes. It's going to have a big influence," said Jackson, who has reiterated his support for Bryant numerous times over the last few weeks. But Jackson acknowledged that Paul was also playing at a high level: "I think that Chris has certainly vaulted into that position where he seriously has to be considered."
The Lakers usually let the fortunes of their players rest on their own achievements, but the team took the added step of sending out pro-Bryant material to NBA writers around the league. The material was based on an old-style political election campaign and consisted of bumper stickers, campaign buttons, red suspenders and a letter from "campaign manager" Jerry Buss, who urged writers to vote for Bryant according to the Los Angeles Times.
Source: Los Angeles Times
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