QUESTION ONE: WOULD THE HORNETS TRADE CHRIS PAUL?
The cynic says, "Of course not. He's their star and they need him to draw in fans. Might as well fold the franchise if they have to trade Paul!"
Well, only the last part is true.
Let's take a look at their attendance:
2002-03 15,610 19th in NBA 91% of arena
2003-04 14,332 29th in NBA 83% of arena
2004-05 14,221 30th in NBA 82% of arena
2005-06 18,168 (OKC/NOH)
2006-07 17,833 (OKC/NOH)
2007-08 14,181 26th in NBA 82% of arena
2008-09 16,968 19th in NBA 99% of arena
2009-10 14,803 24th in NBA 87% of arena
In 2002-03, we were seeing the tail-end of the novelty factor. When an NBA franchise comes to town, fans buy tickets, whether they win or lose, but after enough losses, (2003-05), the team gets down to its more realistic numbers, and the Hornets were at the bottom. I dismiss the two years with OKC (novelty factor again), and look at 2007-08. The team was projected to lose $20 mil, but late season success and extra play-off games were enough for them to break even. However, now as they plunge back into mediocrity this year, we see the Hornets attendance dropping like a stone.
Unfortunately for NOH, the Hornets cannot afford this. Their revenues are declining drasticly just as their expenses continue to mount. $20 mil in losses may be a happy estimate. Shared NBA revenue is down, New Orleans is one of the smallest NBA markets, and even with a winner, they couldn't even charge the same prices for tickets that the average NBA city could -- fans just won't pay that much for tickets there.
Let's take a look at the owner, George Shinn. Can he afford a $20 mil loss? Glen Taylor, with a net worth of $2.1 billion, has the potential to weather a loss like that .. its less than 1% of his net worth. George Shinn's net worth? $100 million .. that's a one year loss of 20%, and no end in sight. Shinn has long-term contracts on several Hornet players and a payroll over the lux, in a city that can't withstand those numbers, even if people were buying tickets at 100% capacity. Worse, Charlotte has seen what Shinn does when a city loses interest in his team - its gone. Problem is, there aren't going to be any big cities or billionaire Russian investors to help Shinn pay the bills and keep the lights on.
Shinn has to get the team's payroll in line with what he and New Orleans can afford to pay. His longterm deals are nearly unmoveable, his young players, Hilton Armstrong and Julian Wright, have been awful this year and have no trade value to push a deal along. The only piece with the trade value to push out tens of millions of dollars is Chris Paul. It might lower their gate even farther, but it probably won't fall much below the 2002-2004 levels before Paul was electrifying crowds and the Hornets were last in attendance. They'll lose a little more revenue, but they'll cut a lot more expenses, both for now and the next few years.