Many argue that James needs to be in a major market (namely New York or Los Angeles) from an endorsement standpoint. They often argue that a sponsor like Nike may be pulling strings to land James in a market where they can make more money. But does a superstar really need to be in a major market? James, Dwight Howard and Dwyane Wade seem to be doing just fine in Cleveland, Orlando and Miami, respectively.
Can you imagine James getting more media attention if he’s in New York or Los Angeles? Me neither. If you’re a star you need to be in a big market. If you’re a superstar, they come to you.
Interesting article that can be read here:
http://offthedribble.blogs.nytimes.com/ ... s-suitors/