Returning from a European vacation is always a bit of a shock, though no more shocking than learning that Rogers Sportsnet has now cornered the market on all Toronto Blue Jays games -- a dream the late Ted Rogers had the moment he bought the team.
Though the reasons for Sportsnet claiming rights to all Jays games aren't quite clear, the weekend ratings do provide a few clues.
Outside of hockey, nothing else produced the kinds of audiences that the Blue Jays did -- averaging around 500,000 a game in the second month of the season. Certainly nothing else on Sportsnet came close, which is a pretty good reason for cornering the market on baseball games in Canada.
While those numbers could certainly collapse if (or is it when?) the Jays do, the team is Sportsnet's only biggest summer asset. Now if only the Jays can figure out a way to get some of those viewers off their couches and into the Rogers Centre seats.
4. MLB, Orioles at Blue Jays, Friday, Sportsnet: 581,000
5. MLB, Rays at Blue Jays, Monday, Sportsnet: 535,000
6. MLB, Orioles at Blue Jays, Saturday, Sportsnet: 527,000
http://thestar.blogs.com/sportsmedia/20 ... ions1.html
Imagine if this team does well against the Yankees and Tampa Bay....