ATLANTA HAWKS & THRASHERS ANNOUNCE NEW PARTNERSHIP

[HMFFL]

Sorry, not the ownership investors the ASG are seeking.

99X FM Becomes the Official Flagship Radio Station of the Atlanta Hawks
and the Atlanta Thrashers Remain on 680 The Fan for 6th Season

The Atlanta Hawks, the Atlanta Thrashers, Cumulus Media and Dickey Broadcasting Company announced today a multi-year partnership that continues WCNN AM 680 The Fan’s designation as the official flagship radio station of the Atlanta Thrashers for the 6th season and names 99X at 97.9FM as the official flagship radio station of the Atlanta Hawks. This move, beginning in the 2010-2011 NBA season, brings the Hawks to the FM side of the dial for the first time in the team’s 42-year history in Atlanta.

“We’ve enjoyed a long-standing partnership with 680 The Fan as our flagship radio station for the Thrashers,” said Tracy White, Chief Sales Officer and Senior Vice President, Sales and Marketing for the Atlanta Hawks and Atlanta Thrashers. “As a result of the success of that partnership, we are thrilled to have created a platform through which we can increase Hawks exposure to fans within the greater metropolitan Atlanta area and extend our reach to fans outside of the city.”

Utilizing the family of assets associated with Cumulus Media, Dickey Broadcasting Company and Dickey Publishing Company, the new Hawks radio partnership includes a multi-faceted marketing approach. All Hawks regular and postseason games will be broadcast on 99X (97.9FM) with long-time ”Voice of the Hawks” Steve Holman calling the games. Hawks ancillary programming, including pre and postgame shows, and a weekly coach’s program, will be found on sister station 680 The Fan. And in maximizing both parties’ new brand integration opportunities, 99X, 680 The Fan, and Jezebel and Tuxedo Road magazines will all make the Atlanta Hawks a promotional priority featuring players, coaches and additional content. The newly formed partnership also provides the Hawks with the opportunity to grow the Hawks radio network outside of the Atlanta metropolitan area. Link

[evildallas]

Does this mean I'll actually be able to receive games on the radio at or outside the perimeter? It's not something I need often, but if so, sweet.

[pughead]

Wake me when the word "Partnership" is replaced by "Ownership".

[dejaman]

XMRadio.........Games are crystal clear wherever you are.....