Sham wrote:D-League teams go bust because they don't have any star power. Nor will the NBA without stars.
hey'll pay the second tier of talent 50% of what they are paying the first tier and if they can minimize their revenue hit to say 30% then they have gained economically.
But they can't.
Well, we don't know what they can and can't do. We can only speculate. The only analogous situation in American sports was the 1987 NFL season which I have previously mentioned and which saw a 20% decline in revenues. Of course, there are lots of factors you can look to as to why that decline was smaller than you might expect. For example, season ticket holders and advertisers had likely already committed funds regardless of what players took the field. If the scrubs were still on the teams when the following season came around you'd like see a more precipitous drop in revenues. But the question is not whether revenue will drop because it surely will but rather whether revenue would drop by a larger amount than costs.
It's explicitly obvious how much of a star culture the NBA is; in fact, it's somethign we often all lament, how star-biased it is in terms of both game calling and production.
I am not sure if you are familiar with the NFL or the 1987 NFL but there was certainly a star culture present then also (e.g., Joe Montana, John Elway, Jerry Rice, Reggie White, Warren Moon, Eric Dickerson, Jim McMahon).
Also, there's already a massive group of second tier players that garner significant attention here in the US - college basketball. The star culture of the NBA is not as beguiling as you might think.
Again, the players have a say of course but its not absolute by any means.