His solution is to blow up the divisional structure, play a balanced schedule, top five teams make the playoffs. That way, the Jays, Rays and Os would be more likely to spend FA money on major league talent and those teams would have more appeal to free agents as potential playoff locations. Those cities would win, the players in general would gain through more free agent spending, and competition would be better served
It's Insider, but here is an excerpt.
Would it make a difference?
Well, consider how different recent history might look if there were no divisional factions in the past decade. In many years, rival talent evaluators regarded the Toronto Blue Jays as one of the 10 best teams in the majors. In a six-year period, Toronto won 86 games in a season twice and 87 games in a third season -- while playing an unbalanced schedule. Still, the Jays never made the playoffs.
If the divisional format was stripped away, the Rays, Orioles and Jays would more consistently have incentive to make moves to try to contend. If a player like Victor Martinez were assessing offers from Baltimore or Tampa Bay or Toronto, he would feel better about their chances for playing in the postseason.