Clippers star Blake Griffin is on such a roll that he won the Slam Dunk contest ahead of participating. The NBA sent out a press release BEFORE the contest started announcing that Griffin was the winner.
The NBA sent out an itinerary for the NBA All-Star Jam Session presented by Adidas on Sunday Feb. 20 It ran down the highlights of the day.
In this official media advisory it listed the “KROQ BLAKE GRIFFIN SHOWCASE” from 1:20 pm to 2:00 pm with the following description: “Five middle school students will showcase their dunking talents in front of 2011 NBA Sprite Slam Dunk Contest winner Blake Griffin.”
Nothing wrong with this right? Except for the fact that the release was sent via email at 5:28 pm PST on Saturday Feb. 19, over an hour before the Slam Dunk contest’s scheduled 6:30 pm PST start...
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Facts about Blake Griffin on All-Star Weekend
- Subway spent a reported $3 million in a Blake Griffin media campaign All-Star weekend. ZERO was obviously spent on JaVale McGee of the Wizards.
- NBA officials forced Blake Griffin to use a Kia, the official car sponsor of the league, rather than a higher end car he wanted to use for his final dunk. This product placement paid off in a commercial and possible endorsement deal for Griffin.
- Blake Griffin is the most searched athlete in the world on YouTube. It would have been bad for the NBA’s business if he had lost the dunk contest to a scrub from the Wzards.
- Nike had an entire marketing campaign planned around Blake Griffin winning the dunk contest. They began to reveal the plan this week for the Nike Hyperdunk 2011 10.0 for Blake Griffin.