Wiz to change uniforms in 2010-2011!

[RT31]

Hey guys. im a graphic designer in dc, currently doing work for ted. some of my colleagues were asked to make "mock up" logos for the washington city paper. two of the designers are close friends. what do u guys think? note: most of the logos were not made by designers who specialize in sports brandy/identify so the idea was to gather a wide range of styles of all audiences.

http://www.washingtoncitypaper.com/blog ... o-remixed/

personally, im a huge fan of the first one.

i kinda don't like the 1st one. i like the colors, not the graphic. i like the font on "WIZARDS". the wizard, with the staff and the wavy beard n hair, eh, i wouldn't buy a hat or shirt with that on it.

#2- that's probably the most (Please Use More Appropriate Word) thing i've seen. i initially skipped it thinking it was some embedded advertisement link.

#3- it's nice, old skool look. not a fan of the light blue.

#4 - plain

#5 - even more plain. personally, can't stand the term "'zards"

[keynote]

I like the playfulness of the word mark used in the second design. Of course, I know that today's sport culture won't allow teams to go with anything so lighthearted.

[queridiculo]

1. Looks like an expansion franchise logo, not feeling it all that much reminds me too much of the recent logo upgrades around the league. Also not a big fan of the colors. Love the blue, red and white scheme, just not any of the shades of blue and red used in the logo.

2. Love the typeface and layout of the team name, but the ticket stub is a joke. Flat out terrible.

3. Great color choice, love the throwback feel. Just wondering how long before it would look dated and I'm not convinced that it'll look all that good on a jersey.

4. My favorite logo, simple, clean, and a nice choice of colors. Not really feeling the typeface, but I could see it working great together with the 2nd logo.

5. Sorry, but that abbreviation is just silly.

[Zonkerbl]

I like the third one mainly because it minimalizes the stupidity of the name "Wizards." The first one amplifies it -- "Look, I'm a dufus!" The second one says "This name is so stupid it deserves to be made fun of!" Fifth one also says "God the name Wizards is so stupid that we have to minimize its stupidity somehow!"

Fourth one looks like an olympics logo for some reason.

So the third one says "Meh, you know, it begins with a W, whatever."

[GhostsOfGil]

good to here so much input; i know none of these are serious attempts but i thought u guys would find it interesting

[cwb3]

The 4th one looks like the old Pam Am airline logo.
The 3rd one is the best of the lot.

Really tho, its putting lipstick on a pig. The "Washington Wizards" just screams of a D-League name.
Which is sorta where the present squad ought to be playing.

[WizarDynasty]

what you need is an logo that emphasized the concept "dazzingly skilled".

that is the defintion of a wizard.

YOu need to have some kind of icon that display skill and basketball. the traditional image of a wizard is not what should be emphasized.

You want to emphasize an image more along the lines of the harlem globetrotters. You want people to think harlem globetrotters dazzlingly skilled" when you think the washington wizards...not the image of a stupid tradition magical wizard with a wand.

Highly skilled is shooting a three point, highly skilled his hitting a floater, highly skilled is elite dribbling skills or a reverse layup.

A mascot that projects the image of highly skilled in basketball. that would be a challnge but you can tell that there was no creativity connected the current mascot of a wizard with anythng resembling "dazzling skilled>"

the true challenge comes in the form of creating an image that projects the idea of highly skilled basketball. An image that most people automatically think is highly skilled is the image you want.

the first thing that comes to mind are some of the moves that the globe trotters pull of such as spinning a basketball on your finger.

that would be the icon that i would want as my logo for the wizards.

spinning the ball on your finger requires alot of skill and almost anyone can relate to it. that would be my marketing campaign with our new logo. It would really give this organization an identity and a trademark. I would emphasize just a hand with a finger and the basketball. I would cut all that crap related to a wand and magic and all that corny harry potter stuff and stick strictly to the most dazzling skill that everyone wishes they could do even if they didnt play basketball...and its what everyone loves the globetrotters for...spinning a ball on your index finger.

if javale wanted to win the dunk contest, he would wait until after we change our logo to a finger with a spinning ball...and on his final dunk..spin the ball on his finger and while running thrust the ball in the air off the back board and 180.

that would be sick in a video game on a break away dunk. Classic wizardry..classic dazzingly skill..definition of a wizard...not some corny harry potter..magic wands b.s.


and make this image red white and blue...that would be awesome wizard design. all he marketing campaigns focus on spinning the basketball with the your index finguer.

[MF23]

Not a fan of any of those.

3rd is the best one.

[LyricalRico]

I actually like the one by Zachary Vabolis best (4th one, I think), especially if it were R/W/B. I could absolutely see that on the front of a ball cap. Maybe even without the word Wizards, just the logo design.

[cdouglas]

WIZARDS, I hate that name and you might as well call them the Harry Potters! I wish they would get a real NBA for this team so that they can be taken SERIOUS! Wizards is a joke.

[SUPERBALLMAN]

I definately like #3 the best. I like it as the logo, I've always hoped they'd just use Washington across the jerseys though.

[dangermouse]

1. Professional Quidditch

2. Kind of like the font-WAIT HOLD THE PHONE wat is that thing/????

3. Clippers. Also, I think the designer could have at least had a peek at a basketball before attempting that.

4. I like it, but it needs some more detail to make it less plain looking and more like a team logo.

5. Nah.

4 easily has the most potential, but i do understand beauty is in the eye of the beholder.

[Induveca]

I think they should just go with a straight up DC on the front of the jerseys and design off of that.

If you can't change the name, hide the name for now. DC sounds far better anyways, almost to the point of it being the actual nickname.

DC Wizards sounds better anyways. Washington Wizards sounds cheesy. Los Angeles can get away with the alliteration, they have history and championships. We just sound like a D-League squad.

DC Wizards is an improvement. DC Zards sounds like a skin condition.

[doclinkin]

None of the above.

If these were the only options I'd rather stick with the current logo with a different color scheme. I agree with Indu though that the team would do best to emphasize the city (da City) more than the mascot. Ultimately you want the various transplants and emigrants to identify with the local hometown instead of holding fast to their state of origin, same way New Yorkers assimilate and shed their history in favor of a pose of belonging and a 'NY' logo. Emphasizing the district as an exclusive club to belong to (even when your big ticket audience is suburban commuters) paradoxically makes it a more desirable club to join. We don't have to beg for acceptance, we're 'the most powerful city in the world' for at least the next decade or so, maybe...

Few cities are instantly recognizable by their initials. DC is one. Make it work for you. I like the name wizards just fine, I think of the Wizards of Westwood, and Walt Williams, but there's no need to overemphasize it. The Green Bay Packers have one of the more recognized and popular logos in any sport, but it's not like they trot out some burly cartoon longshoreman or whatever to gesticulate at the crowd or whatnot. They have history instead.

Notice too that the Nats' curly W has been seen on the lid of many non-DC celebs. The more iconographic the image (the less detail) the wider the appeal.

[hands11]

I didnt like any of them more that what they already have.

Personally, I don't really care about the renaming thing right now. It's not the most important thing. Building a winning team is.

I dont see anything wrong with the name the Wizards. Orlando has the Magic. It plays on the same theme. And Washington Wizards rolls off the tongue well and once they are playing better the name will make more sense.

The current logo is fine. It is artful. You can argue that is doesnt have the name of the team in it often enough since the name is not integrated into the main logo so it is displayed without the name unless someone tags in under it. Most teams include there name but some dont such as the Bulls, the Heat, Rockets, Timberwolves, and the Pacers

http://www.vivagoal.com/2009/05/washington-wizards-wallpaper-1/

I found this.



Besides, where does the logo even show up on the uni ? Only image I have seen shows it on the right side lower part of the pants.

Just be happy you logo doesnt look like this.



I dont think there are that many great logos in the league.
http://espn.go.com/nba/hollinger/powerrankings

I guess if I were to pick. I like the Bulls best.
Funny thing is, it doesnt even include anything basketball. But that is one mean ass Bull.

Lakers is pretty good. Simple Lakes over a basketball.
Celtics is a classic. It almost mocks you.
The Magic is pretty good
So is the Knicks. This is one of the better logos. I like it.
The Pistons is similar the the Lakers. Name over basketball.
Same with Cleveland
The Nets is nicely done

These logos are mostly used like a patch so they should be designed that way. Something that works on a cap or the back of a tee shirt.

I would pick the Wizards logo over a lot of these other ones.

and for those that want to bring back the Bullets, I think your nostalgia is getting the best of you.

[hands11]

This actually isn't that bad of a treatment but I'm not sure about the old man Wizard face.
The colors could be dressed up some also.

Maybe work in some images like this instead of the old man Wizard.







Alright old timers. You know you had the hots for Genie.


They could also try something with a Wizards crytal balls with a basketball motif and the name.

[DaRealHibachi]

That redesign doesn't look bad at all...

[hands11]

That redesign doesn't look bad at all...

I agree. Not bad at all.

[cwb3]

Until the Wizards becomes a consistently above .500 team, I propose the following logo:

[GhostsOfGil]

Until the Wizards becomes a consistently above .500 team, I propose the following logo:

winner