Post#7 » by satyr9 » Thu Jan 19, 2012 6:10 pm
I think there's an interesting parallel for how to re-grow fan interest and build a winning team with the early 2000's Tigers. Detroit is a nice corollary to me for geographic proximity, similar metropolitan size, and similar recent historical peaks and valleys. For everyone clamouring for extra budget now there's also a little something in there for you.
Consider these numbers:
att. yr.att sal.
18.8k 1.50m 55.0m
16.9k 1.37m 49.2m
23.7k 1.92m 46.8m
25.0k 2.02m 69.1m
32.0k 2.59m 82.6m
This is the bottoming out of the Tigers organization and their resurgence for the 2002-2006 seasons. The 2003 season is the absolute basement. It's the year they almost lost 120 games. While the Jays never fell so far in the standings, I think it's actually a fairly accurate representation of fan support and enthusiasm near the end of JP's tenure. The prevailing sentiment of the time being that Jays are hopeless and will never compete for the playoffs ever again. The fact they're always between 75-85 wins doesn't mean things feel any less hopeless than they did for the Tigers 100+ loss seasons.
So here's 2009-2011 in Toronto:
23.1k 1.87m 80.5m
18.4k 1.49m 78.7m
22.4k 1.82m 70.5m
So here. like 02-04 for the Tigers, the overall attendance valley has hopefully come and gone, even though the salaries are still headed south. The transition to be hoped for is getting closer to 2m and then breaking through into real competition and higher payrolls. Detroit after the 5 years I showed above spent 589m over the next 5 years on payroll and drew almost 14m over that stretch.
Now, there are a million ways to try and compare building processes, but if you're interested just mess around yourself. I did it, but it's not really worth repeating, 'cause it's all just my own speculation and drawing arbitrary x player = y player stuff.
The only part I will point out is the spending the Tigers did on the way back up. 2004's attendance figures are helped by the Pudge Rodriguez signing even though the overall salary went down (they were moving vet SPs out for young controllable ones at this point). No matter what, I don't think you can give Pudge more credit for the Tigers than Bautista for the Jays (BTW, it's pretty sick that less than 1.5m fans went to the park the year he broke our HR record).
Next however, the equivalent of this offseason, if 2009 is the Jays version of 2002, featured a monstrous signing for the Tigers when they grabbed Ordonez from the White Sox and gave him something like 6/90. Despite this the attendance barely rose and the record was only improved by a single game. Then in 2006, they went with smaller FA signings for K.Rogers and T.Jones and a deadline deal for S.Casey. That does leave out that 2006 was Verlander's rookie year, which is a pretty important part of their resurgence. Still, they made some shrewd deals, got some incredibly important pieces from internal development and needed a couple well-placed and high profile signings to both improve the club and drive fan interest.
This isn't meant to push a particular agenda. I think, if you're inclined, you can make the case you grab the Magglio when you can (Fielder being the obvious option for the Jays this offseason), or you can point to his inability to put the team over the hump by himself and look at waiting for prospect development and bargain hunting in the FA market. Realistically, it probably requires a bit of both.
I don't really know that all this means much of anything, but personally I think how the Tigers drew back the fans and competed is a model I'd be more than happy to try and replicate.