Charlotte Hornets - The Brand Returns!!!

[SWedd523]

A) That is a ridiculously terrible mockup



B) I agree completely with the top comment:

Give it up already. I don't understand the big push for a name change. At the end of the day it's still going to boil down to how good the product is. Rather than wasting money on a team name change they would be better suited to direct those funds to promotions, partnerships, etc. The fact of the matter is that Bob Johnson is gone. He's not a bad guy, just didn't run a great team. Keeping the name Bobcats doesn't somehow keep the ghost of him around. Hopefully Jordan will be more hands on and light the necessary fire. I suspect he's going to give it all he's got based on the amount of money on the line.

[Liver_Pooty]

A little worked up about the issue eh?

No need to be, you can calm down. New Orleans will stay in New Orleans and wont be moved, and unless the new ownership group decides to change the name (unlikely) there wont even be a discussion about a name change. Its all ok, I promise.

[SWedd523]

A little worked up about the issue eh?

No need to be, you can calm down. New Orleans will stay in New Orleans and wont be moved, and unless the new ownership group decides to change the name (unlikely) there wont even be a discussion about a name change. Its all ok, I promise.

Um, no?

It was a terrible mockup. I could put that together on paint in about 20 minutes. I expect better from a graphic designer. And I just think It's very womanly to bitch about the name of a team.

[BigSlam]

I just think It's very womanly to bitch about the name of a team.

But, but, but changing the name of the team will automatically make our team better, bring in more fans and increase attendance.

[Liver_Pooty]

It was pretty pathetic, but it will still be alright. Everything is fine.

[SWedd523]

It was pretty pathetic, but it will still be alright. Everything is fine.

You're absolutely right, because the women will eventually either get over the name or find some other team to follow.

[fatlever]

of the 3 final names, my vote was in favor of the dragons. who doesnt love dragons?

of course, they should have accepted my name suggestions

charlotte wonderfunk
charlotte aliens
charlotte thunderbirds (before thunder were around)

i think this was the flight logo that was created back in 2004 (but it was in color)

[Stun704]

I just think It's very womanly to bitch about the name of a team.

But, but, but changing the name of the team will automatically make our team better, bring in more fans and increase attendance.

Um yes it would increase attendance and merchandise sales, which would easily recoup the 2 million spent to change the name. It wouldn't make our team autmoatically better, but it would increase our prestige and our marketability. The one of the most basic marketing ploys is "nostalgia" and if we change our name in conjecture with having a good young core with a bonafide franchise player it would probably bring the passion back to charlotte to Zo, LJ, Muggsy levels which would equate to $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

[SWedd523]

of the 3 final names, my vote was in favor of the dragons. who doesnt love dragons?

[youtube]http://www.youtube.com/watch?v=GZuvq4Ziw34[/youtube]

[Fred Williamson]

Combine the two names. Horcats or Bobnets.

We can combine orange, purple, and teal for the colors.

Horcats. definitely not a fan of this

[captaincrunk]

Combine the two names. Horcats or Bobnets.

We can combine orange, purple, and teal for the colors.

Horcats. definitely not a fan of this

But think of the dance team possibilities!

[Elden Payton]

Hell no!!! We are not the Hornets & never have been.

The Bobcats name is sweet imo.

[doc.end]

I have always been fascinating with all those little things surrounding this franchise going back and forth. Change every little thing, ever damn time. That doesn't show insecurity, no not at all and we would have something to be proud for! (i didn't bother with green font if you don't get it)

[Snidely FC]

Bobcats harkens back to the Carolina Cougars heritage. There are bobcats in WNC. What's the problem?

[fatlever]

this was the feedback i expected to hear, must of us are fine with the name. problem is, there is a small minority of very vocal fans who just cant let the hornets name go and when they start sounding their horns the bandwagon fans who just love to find reasons to say they dont like the bobcats start joining in about the name. and the bobcats dont help matters by being so wishy washy about the entire thing.

this will blow over in a year after the hornets are sold and the new owners state they have no interest in changing the name.

[thruthefire]

Charlotte Bankers

[TheKingofSting]

Or just be the Cougars full time, anything would be an upgrade.

[LamarMatic7]

Even though I'm certain that the Hornets are relocating to Seattle, I'd say no. It would look pretty weak if we changed the team name after some unsuccessful years. **** it, we're rebuilding the franchise and I hope that we'll let the world know what the Bobcats are. Although the Cougars with these ABA jerseys would be sweet.

[freakon0mics]

Even though I'm certain that the Hornets are relocating to Seattle, I'd say no. It would look pretty weak if we changed the team name after some unsuccessful years. **** it, we're rebuilding the franchise and I hope that we'll let the world know what the Bobcats are. Although the Cougars with these ABA jerseys would be sweet.

David Stern is requiring that the new Hornets owner actually has to stay in New Orleans for the next 10 years. This thread was started because the new owner might want to change the name and the Hornets name being available but that in itself might not happen.

[dmutombo321]

I agree with the general sentiment that it makes little sense to chase a pipe dream; as long as the Hornets reside in NO, they are not likely to voluntarily give up the name.

However, if say Seattle gets an arena approved and the NO franchise moves back to Washington to assume the Sonics identity (or stays in NO and simply changes the name), our franchise would do well to look long and hard at the Hornets name and branding IF it becomes available.

There’s a reason that observers in the general public, even today, often err in identifying that Charlotte franchise as the Hornets as it is and always will be inextricably linked to Charlotte.

While a lot of people who follow that cats and never followed the Hornets are opposed to a change or indifferent since the Bobcats are all they’ve ever know, most local residents with Charlotte roots would welcome the change with open arms. I still routinely see folks wearing Charlotte Hornets paraphernalia around the city and to Bobcats games. I myself still retain my ’92 dry rotted Alonzo Mourning replica jersey.

It’s safe to say that most of us on this board are primarily concerned with the basketball operations and on-the-court-product aspect of our NBA franchise. However, there are droves of fair-weather fans who have never been to a Bobcats game who have fond memories of the Hornets brand and would again start going to games for the mere nostalgia factor. These were the people whose numbers made the old Coliseum a sellout phenomenon.

And for the Charlotte natives who fondly remember the Hornets and also follow the present team for it to succeed (regardless of the name), the nostalgia factor will enhance their experience even more.

The $3 million to $5 million investment would be a no-brainer merchandising boon that pays for itself and then some. While they’re never going to revisit the original Hornets 5+ year record sellout streak, attendance would be boosted by a name change as well.

And if a Hornets return would come to pass a year or two from now and coincides with a return to the Playoffs, the exposure and media attn would be a PR coup.