jerseys?

[LakerLegend]

The colors are clearly based on the Yankees...and they dont have any trouble moving merchandise.

[enetric]

How are the colors based on the Yankees?

[Rockice_24]

I like the black and white classy look. So many teams have just horrible color patterns. I hope they go with the spin off of the ABA jersey in the black and white with the stars down the side those look awesome.

There aren't too many color combos that can be used without looking like another team. At least none that look good.

As for those Knights colors blue and gold. Really happy we didn't go with that. If they throw a third color in I wouldn't mind. A splash a gold in the right area would make the jersey pop a bit but if not the black and white looks clean and classy. You really can't go wrong with that.

[PetroNet]

Black and White and probable the best colors for marketability. People are more likely to wear these colors in casual settings than the more flamboyantly colorful jerseys of other teams that stick out like a sore thumb in non-basketball settings.

Spurs uniforms are almost identical colors just a bit of silver..not a flashy color. Do you see a lot of Spurs gear walking around? Even at their height...they were never a big seller.

But obviously I am seriously in the minority here. I was so complete disappointing when I saw the colors and the logos. Just plain and boring to me.

I did like the fake version worn by Dwight and Deron in that badly photo shopped photo floating around. They took the Magic uniform and tweaked it. I thought the design was really nice.

maybe you dont see a lot of spurs gear but they are uber boring team.

raiders silver and black stuff is super popular

[PetroNet]

I like the black and white classy look. So many teams have just horrible color patterns. I hope they go with the spin off of the ABA jersey in the black and white with the stars down the side those look awesome.

There aren't too many color combos that can be used without looking like another team. At least none that look good.

As for those Knights colors blue and gold. Really happy we didn't go with that. If they throw a third color in I wouldn't mind. A splash a gold in the right area would make the jersey pop a bit but if not the black and white looks clean and classy. You really can't go wrong with that.

id hate to see gold or blue or a third color thrown in. would make it from a clean classy look ot pretty much garbage imo.

[GWNY13]

Jay-Z said he wanted the logo to be timeless. I think sticking to the black & white creates that effect. I would keep the jerseys simple. All black with white lettering at home and all white with black lettering on the road.

[therealbig3]

The retro jerseys we wore as an alternate this year, with the blue...I was actually hoping we made that our regular jersey after the move, except with "brooklyn" on it. Those jerseys are sick.

[Shaheen]

By your own points you should realize you are speaking utter nonsense.

We ARE generating buzz in A new a major market with a huge well talked about payroll. And YES every new color scheme every year has a serious up tick in sales..even Grizzlies even OKC. 2011 last complete year OKC 6th, Spurs 8th btw. Every time there is something NEW that is desirable it has a serious increase in sales. Its why the changing of uniform #'s became fashionable....and why I made the point about adding third alternative colors. You will see Nets clothing in years to come with every variant imaginable once sales slows down.

And if your fashionista argument were true...(although beyond jeans what the hell are people wearing their hoops gear with) then why after all these years havent black and white over colorful uniforms that do NOT go with everything been the hot sellers? Been the hot color patterns...EVER? White Sox or Cubs? Who sold more? And if your argument for the plain matching everything nonsense...yeah that would explain why Celtic Green and Laker Purple and Gold ad Nix blue and orange have been such duds!!!! Oh...the purple and gold btw top seller 8 of the last 9 seasons.


And the Spurs primary home uniform for years was primarily white and black with a touch of silver so that wasnt true. And in 2011 with the Spurs finishing 8th with the closest color pattern to what we are talking about...TD jersey's didnt crack the top 15.

And, in the years to come...its players who sell jerseys not colors. From Lin, to Rose...to whoever HAS BUZZ that year. That and winning records. The Spurs of course with their primarily black and white defied that logic of course. During their winning years still not among the best sellers. Many a time KG's flamboyant 8th seeded Minnesota jersey did better than TD's.

Another real kick to your argument in looking at jersey sales. Denver who like the Spurs are smaller market...traded away their franchise player that season and HAVE loud color patterns that clearly do not match everything...finished 9th in jersey sales without a single player in the top 20.


I am still laughing at this wearing sports gear with any occasion. Yeah...the next time I am rocking my formal wear...whew...I will be relieved I finally have some black and white NBA gear to spruce it up. Those Yankee pinstripes that no one buys because they cant possibly get it to match anything were really cramping my style. And dont even get me started on Steelers Black and Gold among the best sellers all time for sports MDSE. Those loud colors are a REAL DONT.

So I will repeat. Its fine for you to like what you like. But stop speaking with authority on an opinion that factually doesnt hold true. We would be selling just fine with Dodger blue or JayZ blue and white or black...or mint freakin green right now. The real test comes later when things slow down. What do you do next. And the "genius" so to speak in plain boring block letters with simple lines plus these colors...and using the match anything argument...isnt for jeans and sneakers. Its that black and white can match any third color they chose to add for alternatives. It will increase the variations they can deliver to market later. Its a simple year one offering that you can enhance with tiny improvements that will really "pop" later. Starting with less is an actual marketing concept. I mean come on. A plain white B on a black ball? Nets on a shield devoid of any true 3D design? THAT took months of strategic planning? Stop it.

You're just making stuff up.

Name one time a team with a new color scheme lead the NBA Store in sales by anyone ever. It never happens to the extent it is happening for us. The Grizzlies never lead the NBA stores in sales or sold particularly well. Thats a joke.

I went to Modell's and the Brooklyn Nets hat I wanted was sold out. I've never seen that happen ever for any team.

Even if the Spurs home jersey is black and white their merchandise is not black and white. It usually is black and silver. And they never marketed themselves as black and white. It was always black and silver.

You're naive if you think players are the only things that sell jerseys. People just buy jerseys because of the colors. I see it happen all the time. And as far as merchandise its not even close. People buy hats and shirts primarily because of their colors.

You are completely getting away from the argument with your formal wear point. Thats obviously an exception. People wear sporting gear casually all the time. Black and white will match with everything and can be worn at any time.
Your argument that "people just wear jeans" proves that you don't know anything about fashion. People wear certain shoes, shorts, pants to match with their hats or shirts. Black and white makes that a lot easier.

I am speaking on an opinion that iso undeniably true. The black and white color scheme is successful and to prove that all you need to do is look at merchandise sale. People are buying Nets products more than ever before in Nets history. And if we had a terrible color scheme this would never be possible.

People like our colors. People want our colors. Our colors are appealing to consumers.

Your claim that we would be selling ask much with blue or green is just speculation. I know people who specifically have bought Nets gear because they liked the colors.

You don't know anything about marketability or sales if you're claiming I'm wrong about this. Simplicity is not automatically a bad thing.

[enetric]

By your own points you should realize you are speaking utter nonsense.

We ARE generating buzz in A new a major market with a huge well talked about payroll. And YES every new color scheme every year has a serious up tick in sales..even Grizzlies even OKC. 2011 last complete year OKC 6th, Spurs 8th btw. Every time there is something NEW that is desirable it has a serious increase in sales. Its why the changing of uniform #'s became fashionable....and why I made the point about adding third alternative colors. You will see Nets clothing in years to come with every variant imaginable once sales slows down.

And if your fashionista argument were true...(although beyond jeans what the hell are people wearing their hoops gear with) then why after all these years havent black and white over colorful uniforms that do NOT go with everything been the hot sellers? Been the hot color patterns...EVER? White Sox or Cubs? Who sold more? And if your argument for the plain matching everything nonsense...yeah that would explain why Celtic Green and Laker Purple and Gold ad Nix blue and orange have been such duds!!!! Oh...the purple and gold btw top seller 8 of the last 9 seasons.


And the Spurs primary home uniform for years was primarily white and black with a touch of silver so that wasnt true. And in 2011 with the Spurs finishing 8th with the closest color pattern to what we are talking about...TD jersey's didnt crack the top 15.

And, in the years to come...its players who sell jerseys not colors. From Lin, to Rose...to whoever HAS BUZZ that year. That and winning records. The Spurs of course with their primarily black and white defied that logic of course. During their winning years still not among the best sellers. Many a time KG's flamboyant 8th seeded Minnesota jersey did better than TD's.

Another real kick to your argument in looking at jersey sales. Denver who like the Spurs are smaller market...traded away their franchise player that season and HAVE loud color patterns that clearly do not match everything...finished 9th in jersey sales without a single player in the top 20.


I am still laughing at this wearing sports gear with any occasion. Yeah...the next time I am rocking my formal wear...whew...I will be relieved I finally have some black and white NBA gear to spruce it up. Those Yankee pinstripes that no one buys because they cant possibly get it to match anything were really cramping my style. And dont even get me started on Steelers Black and Gold among the best sellers all time for sports MDSE. Those loud colors are a REAL DONT.

So I will repeat. Its fine for you to like what you like. But stop speaking with authority on an opinion that factually doesnt hold true. We would be selling just fine with Dodger blue or JayZ blue and white or black...or mint freakin green right now. The real test comes later when things slow down. What do you do next. And the "genius" so to speak in plain boring block letters with simple lines plus these colors...and using the match anything argument...isnt for jeans and sneakers. Its that black and white can match any third color they chose to add for alternatives. It will increase the variations they can deliver to market later. Its a simple year one offering that you can enhance with tiny improvements that will really "pop" later. Starting with less is an actual marketing concept. I mean come on. A plain white B on a black ball? Nets on a shield devoid of any true 3D design? THAT took months of strategic planning? Stop it.

You're just making stuff up.

Name one time a team with a new color scheme lead the NBA Store in sales by anyone ever. It never happens to the extent it is happening for us. The Grizzlies never lead the NBA stores in sales or sold particularly well. Thats a joke.

I went to Modell's and the Brooklyn Nets hat I wanted was sold out. I've never seen that happen ever for any team.

Even if the Spurs home jersey is black and white their merchandise is not black and white. It usually is black and silver. And they never marketed themselves as black and white. It was always black and silver.

You're naive if you think players are the only things that sell jerseys. People just buy jerseys because of the colors. I see it happen all the time. And as far as merchandise its not even close. People buy hats and shirts primarily because of their colors.

You are completely getting away from the argument with your formal wear point. Thats obviously an exception. People wear sporting gear casually all the time. Black and white will match with everything and can be worn at any time.

Your argument that "people just wear jeans" proves that you don't know anything about fashion. People wear certain shoes, shorts, pants to match with their hats or shirts. Black and white makes that a lot easier.

I am speaking on an opinion that iso undeniably true. The black and white color scheme is successful and to prove that all you need to do is look at merchandise sale. People are buying Nets products more than ever before in Nets history. And if we had a terrible color scheme this would never be possible.

People like our colors. People want our colors. Our colors are appealing to consumers.

Your claim that we would be selling ask much with blue or green is just speculation. I know people who specifically have bought Nets gear because they liked the colors.

You don't know anything about marketability or sales if you're claiming I'm wrong about this. Simplicity is not automatically a bad thing.

I havent seen someone talk out of their ass this much in a long time. I am guessing you are very young because all your points are first person observations and not actual business based arguments. "I went to Modells and they were sold out of the hat I wanted. Golly Gee Batman!" Did you really make that the principle of your argument? My lord. I am arguing business and marketing concepts with a 15 year old who used his bus pass to get to Modell's. Seriously have you even graduated yet?

I gave you facts. Those rankings of jersey sales? Those are actual rankings because unlike you I come prepared before I open my mouth. Historically players are the primary driving force behind jersey sales. Then markets and of course wins do not hurt. You made this horrible argument about matching with everything you wear...as if this is such a major issue in team sports merchandise sales.
And this absurd argument about these colors being more appealing to a majority of consumers as if bland sells better than flashy. Lakers Purple and gold as the dominate seller over and over and over year after year...pretty much shuts your argument up in every angle. Doesnt match jack. So please dont give me some first person observation on the street corner of urban fashion. I am making a global marketing argument. Sure, there are fans who buy sports merchandise as a fashion accessory. I am not denying that. You are just severely wrong if you think simplicity of color scheme and its ability to match the rest of your wardrobe is the major driving force behind sports merchandise.

And my point wasnt that the black and white isnt resonating or was a bad call. My point wasnt that bolder colors would be better at this time. My point was in the short term...yes, new is absoluely the major driving force in a major market more than the colors or logo chosen...and lets be honest it doesnt get more boring that a ball with a block B on it or the outline of a shield with block lets that say NETS. And I never said the Grizz led in jersey sales. I said they even they had a serious up tick in year one. Its not uncommon to sell in excess something brand new.

This idea that simple black and white with the most basic lettering and simplistic logo stripped down is some sort of stroke of fashion genius that Jazy Z magically said Ureka! As if no one has used black and white. You have just missed the reality of what is actually genius here using some sort of uneducated lack of all life experience and devoid of all stats and figures in your argument.

By simplifying like they did...they can add to it later. And my point is...no matter what there is a fall off after initial buzz unless you have something new to offer. Retro colors, new hot player, new player numbers, shadow to the letters, subtle font changes, 3D to the graphics, etc.

The so called genius is in what comes next. Obviously people like it. I am personally unimpressed as that its obvious to me the initial offering brings nothing exciting to the table but I see where they are going. You of course are feeling all giddy because your new hat will match your tux at your sister's wedding. Not to mention your over priced sneakers and those jeans you are wearing below your ass crack...so hey...good for you.

But if you think black and white has suddenly tapped into some sort of fashion genius and those yellow and gold lakers, those red, orange black and white Heat, those green and white celtics and those red and black bulls...and oh lets not forget the loud flashy colors of Denver who are often in the top ten of jersey sales...then hey dont let someone with actual real world experience confuse you with the facts. Right...those silly Spurs. Their jersey sales have been less than other markets despite being one of the most successful teams in the league and anchoring it with one of the great players of all time because of the slight hint of silver despite it also being a neutral color. Fools! It was right there all the time. Just take out the silver!!!!

I mean seriously kid you clearly dont realize who the hell you are talking to if you are going to roll with I couldnt find the hat I want and I know people who really really like these colors as validation for adolescent bravado. I am not your parents who just roll their eyes when you come home thinking they are morons and you are a beautiful and unique snow flake. I will pimp slap the stupid right out you if you try to form your points like that at me again. I am not annoyed at what you think or even why you think it. But the next time you open your pie hole that arrogantly actually KNOW something first. Or better yet, chose your words more carefully. You called someone with easily 20+ years of business experience on you naive? I have fired more people in my life that pairs of those matching sneakers you have owned.

To say people buy jerseys primarily due their colors because you see it all the time and didnt actually bother to look up the best selling jerseys? The laziness and arrogance amazes me. Here is the list of the top selling jerseys of the last year and going backwards. Get an education. It wasnt the neutral wear with everything colors. It was the players, markets and success. Reigning MVP, player with the most buzz and the biggest names topped the list. And note the colors schemes of some of these jerseys.


Top 15 Most Popular NBA Jerseys 2011-2012
Rank Player Team
1. Derrick Rose Bulls
2. Jeremy Lin Knicks*
3. Kobe Bryant Lakers
4. LeBron James Heat
5. Carmelo Anthony Knicks
6. Dwyane Wade Heat
7. Dirk Nowitzki Mavericks
8. Kevin Durant Thunder
9. Blake Griffin Clippers
10. Rajon Rondo Celtics
11. Amar'e Stoudemire Knicks
12. Ray Allen Celtics
13. Paul Pierce Celtics
14. Dwight Howard Magic
15. Chris Paul Clippers
* = Not on last season's list

Top 10 Most Popular Team Merchandise
Rank Team
1. Bulls
2. Knicks
3. Lakers
4. Heat
5. Mavericks *
6. Celtics
7. Thunder
8. Clippers *
9. Nuggets
10. Magic
* = Not on last season's list

Historical Top NBA Jerseys from end of season
Season Player Team
2012 Derrick Rose Bulls
2011 LeBron James Heat
2010 Kobe Bryant Lakers
2009 Kobe Bryant Lakers
2008 Kevin Garnett Celtics
2007 Kobe Bryant Lakers
2006 Dwyane Wade Heat
2005 Shaquille O'Neal Heat
2004 LeBron James Cavaliers
2003 Kobe Bryant Lakers
2002 Kobe Bryant Lakers
2001 Kobe Bryant Lakers

[Shaheen]

I havent seen someone talk out of their ass this much in a long time. I am guessing you are very young because all your points are first person observations and not actual business based arguments. "I went to Modells and they were sold out of the hat I wanted. Golly Gee Batman!" Did you really make that the principle of your argument? My lord. I am arguing business and marketing concepts with a 15 year old who used his bus pass to get to Modell's. Seriously have you even graduated yet?

Yeah ok. Take one thing I said out of context and pretend that its the base of my argument. Classy.
I'm not 15 nor am I a litte kid. And your use of personal attacks only draw from you point. Its clear that you can't make a coherent argument and calling me 15 makes you feel better about yourself.

I gave you facts. Those rankings of jersey sales? Those are actual rankings because unlike you I come prepared before I open my mouth. Historically players are the primary driving force behind jersey sales. Then markets and of course wins do not hurt. You made this horrible argument about matching with everything you wear...as if this is such a major issue in team sports merchandise sales.
And this absurd argument about these colors being more appealing to a majority of consumers as if bland sells better than flashy. Lakers Purple and gold as the dominate seller over and over and over year after year...pretty much shuts your argument up in every angle. Doesnt match jack. So please dont give me some first person observation on the street corner of urban fashion. I am making a global marketing argument. Sure, there are fans who buy sports merchandise as a fashion accessory. I am not denying that. You are just severely wrong if you think simplicity of color scheme and its ability to match the rest of your wardrobe is the major driving force behind sports merchandise.

Which imaginary facts did you give me?
All I'm hearing is "players are the sources of jersey sales" which has nothing to do with anything. Were talking about merchandise. People do not buy merchandise based on teams. They mostly buy them because of their colors. Thats the point.
You really think consumers give a **** about the Nets? Why are they buying Nets merchandise? Because they loved watching Johan Petro last year?
No its because they liked the way it looks. Thats why.
I'm not saying that things have to match to sell, I'm saying it helps. The Lakers purple and gold has established itself as a brand. Thats why people like it. Their color scheme works as well.
The Nets red white and blue color scheme was awful. No one liked or bought that ever.

Colors and branding are a majo part of selling sports merchandise. I don't know why its so hard for you to understand this.

And my point wasnt that the black and white isnt resonating or was a bad call. My point wasnt that bolder colors would be better at this time. My point was in the short term...yes, new is absoluely the major driving force in a major market more than the colors or logo chosen...and lets be honest it doesnt get more boring that a ball with a block B on it or the outline of a shield with block lets that say NETS. And I never said the Grizz led in jersey sales. I said they even they had a serious up tick in year one. Its not uncommon to sell in excess something brand new.

This idea that simple black and white with the most basic lettering and simplistic logo stripped down is some sort of stroke of fashion genius that Jazy Z magically said Ureka! As if no one has used black and white. You have just missed the reality of what is actually genius here using some sort of uneducated lack of all life experience and devoid of all stats and figures in your argument.

By simplifying like they did...they can add to it later. And my point is...no matter what there is a fall off after initial buzz unless you have something new to offer. Retro colors, new hot player, new player numbers, shadow to the letters, subtle font changes, 3D to the graphics, etc.

Again if its simply because the merchandise is new then how come Nets merchandise never sold well before?
No one bought Nets merchandise when we changed from grey to navy blue aso ur primary color. Or when we changed from navy blue to red as our primary color.
IT being new has little to do with it.
You have to choose something that looks good. No one gives a **** if its new.

Im not a fan of te logo either. Its the color scheme that I like. And its the color scheme which is working well.

This is more than initial buzz. We lead the entire NBA stores in sales for the first time in franchise history. How do you not understand how big of a deal that is? Its more than just we had a little buzz. Its more like we sold better than ever before.

The so called genius is in what comes next. Obviously people like it. I am personally unimpressed as that its obvious to me the initial offering brings nothing exciting to the table but I see where they are going. You of course are feeling all giddy because your new hat will match your tux at your sister's wedding. Not to mention your over priced sneakers and those jeans you are wearing below your ass crack...so hey...good for you.

But if you think black and white has suddenly tapped into some sort of fashion genius and those yellow and gold lakers, those red, orange black and white Heat, those green and white celtics and those red and black bulls...and oh lets not forget the loud flashy colors of Denver who are often in the top ten of jersey sales...then hey dont let someone with actual real world experience confuse you with the facts. Right...those silly Spurs. Their jersey sales have been less than other markets despite being one of the most successful teams in the league and anchoring it with one of the great players of all time because of the slight hint of silver despite it also being a neutral color. Fools! It was right there all the time. Just take out the silver!!!!

I mean seriously kid you clearly dont realize who the hell you are talking to if you are going to roll with I couldnt find the hat I want and I know people who really really like these colors as validation for adolescent bravado. I am not your parents who just roll their eyes when you come home thinking they are morons and you are a beautiful and unique snow flake. I will pimp slap the stupid right out you if you try to form your points like that at me again. I am not annoyed at what you think or even why you think it. But the next time you open your pie hole that arrogantly actually KNOW something first. Or better yet, chose your words more carefully. You called someone with easily 20+ years of business experience on you naive? I have fired more people in my life that pairs of those matching sneakers you have owned.

To say people buy jerseys primarily due their colors because you see it all the time and didnt actually bother to look up the best selling jerseys? The laziness and arrogance amazes me. Here is the list of the top selling jerseys of the last year and going backwards. Get an education. It wasnt the neutral wear with everything colors. It was the players, markets and success. Reigning MVP, player with the most buzz and the biggest names topped the list. And note the colors schemes of some of these jerseys.

Why do you go one for paragraphs? You ramble like an old man. You want to pretend that I'm a little kid who is 15 years old and wears overpriced sneakers and jeans below my ass crack? (None of which are true BTW). Then I'll pretend like you're an old geezer who just rambles on for 50 minutes and no one listens to. Cause thats exactly what it sounds like.

Black and white is innovative because no other team has it. Why is that also so hard for you to understand? Your plan of using blue would have been stupid. Blue is literally used by everyone. Theres nothing unique special or good about it at all.
The Bulls, Lakers, Knicks, all have good color schemes. That is a big reason why they sell a lot of merchandise.
The Spurs use of black and white is paltry. They use silver and they make it look boring as ****. Its not the same as what were doing. Not even close.

Again I'm done trying to respond to your personal attacks and ramblings about your "Business experience" and "people you have fired." It bores me. And its immature how you keep attacking me.

But the point is you are wrong about black and white being bland and not being identifiable.
People buy and wear things because of the way it looks a lot of the time. Its not just about the players or the teams.

The Bulls lead in merchandise sales last year.
Why? Because their merchandise looked good.
Second place was the Knicks.
Same reason.
Then third was the Lakers.

The Heat don't come in till number 4. The top 3 teams who sold well did it because of the way their merchandise looks in huge part because of the colors of their team. It was not only because of the team itself. These are facts.
The Heat did not come in till number 4.

Your use of jersey sales proves nothing. Its about merchandise. Colors help sell merchandise.

Why its so hard for you to understand that is beyond me. People would not buy Nets gear if it did not look good.
No one gives a **** about Deron Williams or Brook Lopez in the real world.