There’s an ongoing trend where shoes are getting more and more expensive with each year. This affects all shoes and is especially visible in the signature products market. Apparently the average retail price of a men’s sneakers increased 7% in 2012. Not so long ago LeBron James’ main signature shoes cost $160, now it’s $180 and we’re looking at $200 in a couple of months. Raising the prices raises another question of how does that influence the sales. Turns out life’s good for Nike and their LeBron brand. In 2012 LeBron sales reached a whooping $300 million while other lines reached $50 million for Kobe Bryant, $35 million for Kevin Durant, $25 million for Derrick Rose. The gap is very big, but just to put things in perspective the whole Jordan Brand is still on another level with $2 billion in 2012. As for the LeBrons it was all about the Nike LeBron X with a big increase over the LeBron 9. All info is provided courtesy of SportsOneSource analyst Matt Powell.
I know LeBrons shoes are priced more than the others but that much of a gap?
Even though there are other factors including apparel etc. Jordan Brand bringing in 2 billion is crazy as well.
