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*Update* Raptors re-branding v.1 - Focus Group

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Re: Huskies re-branding v.1 - Focus Group 

Post#241 » by DUBmental » Sun Jun 9, 2013 4:24 am

Double Helix wrote:
Los Manos wrote:yeah triplemk23 I swapped colours out of curiosity too and thought they looked kinda cool but something doesn't sit right with me with those saying to just swap Raptors onto the uni's and we're good. I suppose that on the one hand you could argue that it's a homogenisation of the entire history of basketball in the city by using the belt loops etc... but really it would just be pure vanity. If Raptor fans want to keep the name and embrace our 90's roots to celebrate 20 years then really the entire look needs to reflect those original uni's - just toned down, modernised and simplified. Which is possible but it's a challenge. After that poll the other day it did highlight that twice as many fans want to keep Raptors over those who want a change, which is pretty conclusive.

I was always on the fence and still am so I think I'll try and give a Raptors re-brand a proper go too. I can only see one real path to making it work though if you want it to really connect with those passionate enough about the name to keep it is to embrace the roots. Otherwise it would be just another empty re-brand. There are nice elements to the original uni's and warm-ups, but overall I thought they were gaudy and too brash. But it might be interesting to take the nicer elements and tone it all down.

Do fans generally agree with that kind of thought process or really do they just like the name but want a total fresh start with regards to how the team looks? Neither is the sure way to do it but my personal thoughts are that to celebrate 20 years of the Raptors it needs to have a fairly strong link to the past. Let me know your thoughts.


The problem is that the original Raptors jersey has never been good. It's just taken on this " so bad it's good" comeback like Hall and Oates, neon green shades and acid washed jean jackets have. It's cool with the kids who didn't grow up with it and see it as ironic and vintage since it makes such a brash and bold statement. It's the "Don't have a cow man" of NBA jerseys.

I think that vintage shelf life will be short lived like ironic truckers caps and ribbed t-shirts with 70s designs are now. I'm not sure you want to go back there too much.

That said, it would be nice to take a design element somewhere in order to bridge the designs and pay homage to the 90s in some way but I just looked at them and, honestly, what are you going to take? The big logo on the front? I hope not. Logos on the front rarely work. The pin stripes? Not so sure about that. That 1990s word mark? Perhaps. I've seen some incorporate it (that slash design has it, I think) and I didn't hate the way it looked. I don't love that font but if you were to take one aspect I guess that could potentially work.

Honestly, I'd prefer a total refresh. I have an idea but I can't draw it so I'm going to try my best to describe it as I think it could be both innovative and stylish if somebody with skills could pull it off. I'll describe it in my next post.


Could this homage some talk about just be an alternate jersey. Not even a third but an alternate like....the huskies one from 2-3 years ago. Just worn a few time a year.

Honestly anything from that original jersey for an entire season will hurt my eyes unlike the new ones which i can stare at for days!!!
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Re: Huskies re-branding v.1 - Focus Group 

Post#242 » by DUBmental » Sun Jun 9, 2013 4:25 am

Nikan wrote:
DUBmental wrote:
Nikan wrote:
Raptors:
- although we have some successful years and some good memories but in the end Raptors really doesn't reflect Canada or Toronto


Raptors (Dromaeosaurs)

The first Dromaeosaurus remains were found by renowned fossil hunter Barnum Brown on the south bank of the Red Deer River in Alberta, Canada in 1914, the first such raptor-type dinosaur ever discovered! It was the first dromaeosaur to be discovered and its name was later used for the family, Dromaeosauridae.


Guess you do learn something new everything. Thanks for that and as well thank TorontoRapture for making this cool design. Do you think there are anyways to actually incorporate a landscape of the Canadian Shield? As in the bird's eye view of Canada, I believe it was called the Canadian Shield because from that view it almost looked like a Warrior's Shield. May be tough to find it though. Again thanks for the effort.


Hope I didn't come of as a dick. I too just stumbled across that info. I'll thank google.
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Re: Huskies re-branding v.1 - Focus Group 

Post#243 » by SharoneWright » Sun Jun 9, 2013 4:46 am

NO to Huskies.

Sounds like fat chicks.
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Re: Huskies re-branding v.1 - Focus Group 

Post#244 » by beanbag » Sun Jun 9, 2013 5:03 am

SharoneWright wrote:NO to Huskies.

Sounds like fat chicks.


I'm going to have to agree. I mean....might as well just call us the Lane Bryant's.
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Re: Huskies re-branding v.1 - Focus Group 

Post#245 » by ballercb4 » Sun Jun 9, 2013 6:19 am

Nikan wrote:What would you guys think if we named it something completely different.

The Toronto Shield
- as in the Canadian Shield
- it brings some Canadian heritage, and it has resemblance to Canada as a whole rather than Toronto by itself (something Tim Leiweke suggests)
- shield can also signify tough defense
- the design can be similar to how Jazz, Golden State have a landscape background

Huskies:
- the design logo may be quite similar to the other teams (really hard to differentiate the from T-Wolves)

Raptors:
- although we have some successful years and some good memories but in the end Raptors really doesn't reflect Canada or Toronto
- there is no reason to believe we won't have many better years further on so forget about the past, is time to move on (we can have many many VC moments later on)

I am no designer so may be someone who likes my idea may think of something cool.


The Toronto Shield has a nice ring to it

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Re: Huskies re-branding v.1 - Focus Group 

Post#246 » by Raps Militia » Sun Jun 9, 2013 9:25 am

Maybe a Werewolf???

A logo like this (with a ball in the right hand, and the maple leaf in the background)
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Re: Huskies re-branding v.1 - Focus Group 

Post#247 » by Mike Hunt » Sun Jun 9, 2013 12:09 pm

Very nice work. Love the jerseys/font. My only complaint is that the actual husky looks like the hound of the baskervilles and it's placement can also, at a quick glance, make it look like a horse.
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Re: Huskies re-branding v.1 - Focus Group 

Post#248 » by BC4CB4 » Sun Jun 9, 2013 12:45 pm

Mike Hunt wrote:Very nice work. Love the jerseys/font. My only complaint is that the actual husky looks like the hound of the baskervilles and it's placement can also, at a quick glance, make it look like a horse.

Agreed - the snout and ears should be longer, IMO. Not sure if you even need to see teeth (that area could be filled in).

Overall looks great though.
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Re: Huskies re-branding v.1 - Focus Group 

Post#249 » by SwaggWagg » Sun Jun 9, 2013 1:23 pm

I would say the red/Huskies uniforms but keep the Raptors name and our claw on the shorts.

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Re: Huskies re-branding v.1 - Focus Group 

Post#250 » by Susp3ct » Sun Jun 9, 2013 2:00 pm

SwaggWagg wrote:I would say the red/Huskies uniforms but keep the Raptors name and our claw on the shorts.

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This makes no sense. Use the red HUSKIES uniform but keep the RAPTORS name and claw on the shorts? :/
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Re: Huskies re-branding v.1 - Focus Group 

Post#251 » by SwaggWagg » Sun Jun 9, 2013 2:15 pm

Susp3ct wrote:
SwaggWagg wrote:I would say the red/Huskies uniforms but keep the Raptors name and our claw on the shorts.

Sent from my SGH-I747M

This makes no sense. Use the red HUSKIES uniform but keep the RAPTORS name and claw on the shorts? :/



How does it not make sense? Keep the red/white huskies concept uniforms but just have Raptors on the jersey and a claw on the shorts instead of that ill advised leaf ball thingy.

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Re: Huskies re-branding v.1 - Focus Group 

Post#252 » by TorontoRapture » Sun Jun 9, 2013 2:21 pm

SwaggWagg wrote:
Susp3ct wrote:
SwaggWagg wrote:I would say the red/Huskies uniforms but keep the Raptors name and our claw on the shorts.

Sent from my SGH-I747M

This makes no sense. Use the red HUSKIES uniform but keep the RAPTORS name and claw on the shorts? :/



How does it not make sense? Keep the red/white huskies concept uniforms but just have Raptors on the jersey and a claw on the shorts instead of that ill advised leaf ball thingy.

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Yeah, I'm not feeling that leaf ball logo either. Kind of looks like a discarded Canadian national team logo concept.
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Re: Huskies re-branding v.1 - Focus Group 

Post#253 » by SwaggWagg » Sun Jun 9, 2013 2:38 pm

Bring back the Toronto Blizard name and have an igloo as our logo. Lol

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Re: Huskies re-branding v.1 - Focus Group 

Post#254 » by RaptorReloaded » Sun Jun 9, 2013 2:39 pm

I just feel like Huskies further pushes that Canadian stereotype. Maybe that's what they want and funny cause in terms of marketing the team to the rest of the country I could see it catching on. Red and white colours with a dog that pulls sleds is sure to light that proud Canadian fire in all our hearts. I could possibly be down for red Huskies aka get used to it. Personally I'd want something that better fits our city if we had to change it but the idea is they are looking at a name that Canada can get behind. Bold move. As a Torontonian I find it a little lame but looking at it from another city or small town's perspective it could definitely spark some interest that would eventually lead to more basketball fans.
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Re: Huskies re-branding v.1 - Focus Group 

Post#255 » by hankscorpioLA » Sun Jun 9, 2013 4:53 pm

Not to pour any cold water on this design...but does anyone else think it looks a little bit too much like...

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The absurd mystery of the strange forces of existence.
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Re: Huskies re-branding v.1 - Focus Group 

Post#256 » by Jstock12 » Sun Jun 9, 2013 5:40 pm

Toronto Starks
Toronto Direwolves
...

Toronto Huskies not so much
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Re: Huskies re-branding v.1 - Focus Group 

Post#257 » by Hero » Sun Jun 9, 2013 5:58 pm

I don't see the obsession with Huskies. Doesn't sound great. Most designs I've seen make them look way too similar to the Maple Leafs and Blu Jays. I like that the Raptors are different.
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Re: Huskies re-branding v.1 - Focus Group 

Post#258 » by MainEvent » Sun Jun 9, 2013 6:37 pm

Hero wrote:I don't see the obsession with Huskies. Doesn't sound great. Most designs I've seen make them look way too similar to the Maple Leafs and Blu Jays. I like that the Raptors are different.


same
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Re: Huskies re-branding v.1 - Focus Group 

Post#259 » by Raps in 4 » Sun Jun 9, 2013 6:41 pm

Hero wrote:I don't see the obsession with Huskies. Doesn't sound great. Most designs I've seen make them look way too similar to the Maple Leafs and Blu Jays. I like that the Raptors are different.


Blue and white are the unofficial colours of this city. The Raptors are an oddball. The red and white colour scheme was just a money grubbing ploy by MLSE to try and market the team to the rest of Canada.
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Re: Huskies re-branding v.1 - Focus Group 

Post#260 » by Raps in 4 » Sun Jun 9, 2013 6:45 pm

hankscorpioLA wrote:Not to pour any cold water on this design...but does anyone else think it looks a little bit too much like...

Image


A bunch of teams use cursive lettering in MLB. It's classy.

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