Pepsi has signed Yankees second baseman Robinson Cano to be the face of its national MLB marketing campaign, according to an ESPN.com report on Sunday.
"He represents the kind of athlete who is in the moment, has a great personality and connects with consumers," said Heidi Sandreuter, senior director of sports marketing for Pepsi.
It's the first marketing deal Cano has signed since he signed with Jay-Z's Roc Nation Sports. The new sports firm teamed up with CAA to represent Cano, who will be a free agent after this season.
Via ESPN.com