ReasonablySober wrote:[tweet]https://twitter.com/jeffpassan/status/359498931962523649[/tweet]
Braun wrote the book on how not to handle this.
Yep, I don't care about the PED's, but Braun's done just about everything he could to make this worse for himself, and the franchise.
He wanted to protect his marketing power, so rather than just run "no comment" into the ground, he came out guns blazing, and trumpeting around his innocence. After the initial turmoil last season, things would have gone much better for him if he'd just kept his head down and shut up.
As a bonus gut punch, the MLB gets to boast about catching their white whale, and we've lost whatever chance there was for serious criticism of the disgusting way they handled things.