http://grantland.com/features/2014-nba- ... r-parsons/
Loser: Atlanta Hawks
No one will take Atlanta’s money, despite a good core of players, a very good coaching staff, and an innovative style of play Mike Budenholzer has only just begun installing. Some stars won’t even meet with them. I almost wanted to hug Budenholzer when I saw him in Vegas. The most common theory among insiders for Atlanta’s lack of appeal is that players see the Hawks as a dull franchise with a dead crowd and a limited postseason history that almost always involves NBA TV.
That will turn around at some point, but just about everyone Atlanta has approached so far rebuffed the Hawks’ invitation to get in on the ground floor.
Spot on. So basically, we need a deep playoff run and everyone has to stay healthy, or Ferry has no shot at doing anything productive