stevemcqueen1 wrote:
Good basketball is good for the league's brand. Seems like the smarter long term move for the league would be to introduce the country to their best teams, build up their brand strength, rather than showcase a couple of dogs like these Knicks and Lakers.
In an ideal world that would make sense--especially to us hard-core NBA fans. But the reality is that the casual fans who drive up the ratings of national games are far more likely to tune into a Laker-Knick game than a Memphis-Toronto game. And sponsors are far more likely to buy airtime during a Laker-Knick game.
The NBA and the networks are not about to lose money trying to build up the brand of a Memphis-Toronto matchup.