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Hoopstarr wrote:Can we stop with this Huskies stuff? It's been a long and hard 20 years as a Raptors fan so far. If we ever get good or win a chip, I want to do it as the RAPTORS! It's a cool name and we have it to ourselves.
Sid Lee pitched for the Raptors business just before Christmas.
The agency will be responsible for a wide range of tasks including designing the new visual identity of the team – including a new logo – as well as new uniforms.
It will be some time before those changes are visible to Toronto fans, however. The National Basketball Association has a strict system of approvals in place for teams’ visual identities and for any changes to team brands. A new logo and other visual elements will also mean many changes to the team’s merchandise at the retail level. That will be in a couple of years, the agency said.
Last year, the Raptors appointed rapper Drake as the global ambassador for the brand, who would be directly involved in the rebranding of the team.
The agency has already met with Drake once.
“In that meeting, it became clear that he takes it very seriously, and he knows what he’s talking about,” Mr. Piazza said. “He’s an ambassador in terms of his celebrity status, but he’s also really thought about it.”
The strategy of appointing a celebrity to a marketing role has been a trend for companies recently, but it has not always borne fruit. This month, BlackBerry announced that it was ending its relationship with its “creative director,” the singer Alicia Keys – a relationship that some in the advertising industry said never made sense for the brand.
According to Sid Lee, however, the partnership between Drake and the Raptors is a better fit. The agency will now be tasked with working around the rapper’s schedule to involve him in the branding process.
“The biggest difference here is that Drake and MLSE are coming from the right place,” said Sid Lee Toronto’s head of strategy, Dustin Rideout. “Drake bleeds the 416 ... does he have a very relevant cultural place that he can infuse into this? Absolutely.”
Sid Lee’s other clients include Absolut Vodka, Burger King Canada, Sport Chek, and Adidas.
BCfortheWin wrote:PoundTown wrote:Hit Em Up wrote:This dude made some sweet designs on instagram
[instagram]http://instagram.com/p/tg0co2tkZS/[/instagram]
[instagram]http://instagram.com/p/m8vIBLtkaC/[/instagram]
[instagram]http://instagram.com/p/m81_uANkT7/[/instagram]
These are unreal, especially the bottom 2. Would completely support those as new uniforms. Love the maple leafs on the shorts.
Wow all of them are totally awesome! Can someone get mlse's attention on these? Im naturally a skeptic, and I'd be surprised if mlse will do as good a job as the above.
Who's designing our jerseys anyways??? And what credentials and reputation do they have?
GP2 wrote:Hoopstarr wrote:Can we stop with this Huskies stuff? It's been a long and hard 20 years as a Raptors fan so far. If we ever get good or win a chip, I want to do it as the RAPTORS! It's a cool name and we have it to ourselves.
Couldn't agree more. I love the Raptors name. Stands out.
ant171717 wrote:Double Helix wrote:ant171717 wrote:My amateur logo concepts
http://imgur.com/a/KTTyD
Please tell me you unearthed those ideas from a box of childhood drawings your mother kept in the basement.
Bwahahaha nope... Im in my 20s and I drew them with a pencil crayon...
I was super bored during the game yesterday.
Raps in 4 wrote:BCfortheWin wrote:PoundTown wrote:
These are unreal, especially the bottom 2. Would completely support those as new uniforms. Love the maple leafs on the shorts.
Wow all of them are totally awesome! Can someone get mlse's attention on these? Im naturally a skeptic, and I'd be surprised if mlse will do as good a job as the above.
Who's designing our jerseys anyways??? And what credentials and reputation do they have?
I heard they gave Drake a box of crayons and told him to get to work.
Hitch22 wrote:ant171717 wrote:Double Helix wrote:
Please tell me you unearthed those ideas from a box of childhood drawings your mother kept in the basement.
Bwahahaha nope... Im in my 20s and I drew them with a pencil crayon...
I was super bored during the game yesterday.
What Game?!
Though I'm sure Salt Lake City has a long and illustrious history of producing legendary jazz musicians like ... WTF?
godkingleonidas wrote:Raptors won't survive the ice age. #wetheNorth #winteriscoming
EDIT: "the Raptors" + "We The North" makes as much sense as "Utah Jazz".
