Arsenal has purchased a revolutionary data company for £2 million.
Arsenal bought StatDNA, the US-based football data analytics company with a massive workforce in east Asia, for £2.165m in December 2012 but, for the second successive AGM, Gazidis did not mention them by their name. Instead, he referred to AOH-USA LLC, which is how the limited liability company was registered in the States. AOH stands for Arsenal Overseas Holdings. Arsenal are reluctant to divulge anything about StatDNA’s methods but it is clear that Gazidis believes their means represent the club’s secret weapon.
“The company is an expert in the field of sports data performance analysis, which is a rapidly developing area and one that I, and others, believe will be critical to Arsenal’s competitive position,” Gazidis said. “The insights produced by the company are widely used across our football operations – in scouting and talent identification, in game preparation, in post-match analysis and in gaining tactical insights.”