So now, in response to the OP's original question:
What happened to Phoenix Suns Basketball? 1) We gave up too soon.As I've been talking about in this thread, the very best teams are trending toward what the Suns were already doing a decade ago. Most teams have reinvented themselves to become more like SSOL. But while everyone was trying to become more like us, we were trying to become more like
them. We we trying to kill what made us unique.
With SSOL, we were the pioneers breaking into new territory that had incredible promise. We gave it up before we had a chance to work out the kinks. We left it to other teams to refine what we invented. Now Golden State has found the perfect formula, one that we came
so close to discovering.
We were really, really good, by the way. We only had four seasons with
Nash + small-ball frontcourt ('04-'07 and '09-'10). In those four seasons, we were about as good as you can be without getting a title:
- We averaged 57.75 wins in the regular season.
- We made the Western Conference Finals 3 times.
- By team rating metrics like Elo and SRS, those teams were truly elite — i.e. better than many teams that won titles in weaker seasons. For example, according to SRS, a couple of those teams were better than any Miami Heat team ever. And by peak Elo rating, those are the #1, #2, #3, and #5 seasons in Suns history.
- Among playoff scalps we took: Kobe-Lakers twice, Dirk-Mavs, and the Spurs with the big 3 (sweep). All of those teams would go on to win a title within a few years with the same foundational players.
- Our playoff losses were to the eventual NBA champion 3 times.
We had some critical injuries, fluke events, and poor timing (i.e., we were at our best when the Western Conference was loaded). We quite possibly could have won a championship in a different year — weaker field and/or a couple bounces/injuries/calls go our way — with the EXACT SAME TEAM. Let alone if we had made the right tweaks.
2) We undervalued continuity.The Spurs went 6 seasons in a row without a title, as their core trio got older and older. The pundits wrote them off. They got swept by a Suns team they had owned a few years prior. They couldn’t keep their core together
and make any splashy moves…so they didn’t make any splashy moves: they didn’t trade for a star, nab a marquee free agent, or pick up any lottery picks. Most of their roster additions were 2nd rounders, late 1st rounders, and other teams’ castoffs. The biggest pickup they got was a 15th pick, which they got by trading a previous 26th pick.
The Spurs didn’t panic. They kept working on their system, developing role players, and tweaking the roster. And then they made it back to the finals. And then they won a championship.
The Suns? We panicked and blew it up when we hit rough patches.
- Do you realize the Nash-Marion-Amare core played only TWO full seasons together?!?
- The Suns were first in the West when we traded Marion in early 2008.
- In 2010 we had BY FAR the best bench the Suns had had in years. So we promptly shredded it.
- In 2014 we had one of the youngest, cheapest, and best starting lineups in the NBA. (They were the 5th best lineup out of the 73 most-used units from January on for that season.) So then we pissed off four of those players and got rid of three of them. The only one we didn’t manage to piss off was just happy to be in the NBA after his jail time and his years in the D-League/Ukraine/Israel/Italy/Germany/Greece.
3) We failed to recognize our most valuable elements.Nash-Marion was our original foundation. We miscalculated and thought it was Nash-Amare…
even though we had made it to the conference finals with Amare in street clothes. Swap Amare’s contract/value for someone who could defend and function in our run-&-gun style (Garnett?!?

), and we have one of the best cores in NBA history.
2007 RAPM puts the theoretical combo of Nash-Marion-Garnett at +19.8, better than ’07 Parker-Manu-Timmy (+17.7), ’13 Wade-LeBron-Bosh (+16.5), ’08 Ray-Pierce-Garnett (+14.4), ’09 Kobe-Odom-Gasol (+15.9), any ‘90s Bulls combos, etc. The closest challenger I’ve found was from this year’s Golden State team: Curry-Green-Bogut at +19.65.
Also…
- 3 different times after a great season with a young core (2007, 2010, and 2014), we made moves counter to SSOL, making us bigger & slower and/or hurting our spacing. Each time we got significantly worse.
- It was one thing to let Amare go in 2010. That was quite understandable from a price-value standpoint. It was quite another to also gut the incredibly successful bench and force a dramatic reinvention of our style (by getting bigger and slower).
- We let Frye go in 2014 even though the Dragic-Frye combo was killing it, RAPM said Frye was one of the most valuable players in the league, and he had been key to all of our best basketball for years. We immediately got worse.
- Dragic-Frye killed it together in 2009-2010 and then again in 2013-2014. They could have EASILY been playing together for the past SIX SEASONS, and beyond. Nope. They got two seasons together total.