http://www.latimes.com/sports/lakers/lakersnow/la-sp-ln-lakers-ryan-west-director-player-personnel-20150823-story.html
[Ryan] West, formerly the team's assistant director of scouting, started as a scout for the team in 2009. He also worked as a scout for the Memphis Grizzlies for almost eight years.
A team spokesman confirmed West's change in title, although an official announcement won't be made until September.
Along with Jesse Buss, the Lakers' director of scouting, West was a driving force in the draft-day trade with the Washington Wizards for guard Jordan Clarkson.
http://bleacherreport.com/articles/2021677-jerry-wests-son-ryan-carries-lakers-past-into-the-future-as-key-scout-for-la
But on a fundamental level, all Ryan can tell you is he shares something with his father. Quite possibly it does spring from a son so desperately wanting to see a world through his father's eyes.
"I don't know if that's his influence or not, but we pretty much like the same kind of players, it seems like," Ryan said. "His guidance probably did help formulate my opinion on what I look for in a player."
Both Wests are partial to really athletic players. Ryan believes something about a guy should pop out as a clear NBA talent—whether it's as abstract as communicating on defense or as simplistic as playing hard—while he observes that guy in a game.
http://www.silverscreenandroll.com/2015/8/23/9195065/la-lakers-ryan-west-promotion
Earlier this offseason, Sam Amick of USA Today reported that Vlade Divac and the Sacramento Kings had "serious interest" in bringing West in to join their front office. While that obviously never came to fruition, this promotion would presumably raise West's salary in order to ward off future attempts to pry the man who some say could be the Lakers' GM in waiting from the front office.