The FOX deal for Thursday night football. In the last contract, NBC and CBS paid $45 million per game, and though both were interested in getting the games back, neither was gaga to re-up. FOX paid $60 million per game—11 games, $660 million per year, for a five-season term—at a time when ratings are declining. Two points to make. The NFL is still master of its domain in the TV world; 33 of the top 50 television programs in 2017 were NFL broadcasts. But it’s amazing to see the NFL get a 33 percent increase in rights fees after ratings went down 8 percent in 2016 and another 9.7 percent in 2017. It must be worth it to FOX to win 11 Thursday nights in the ratings, which will happen.
https://www.si.com/nfl/2018/02/05/super-bowl-52-eagles-patriots-peter-king-mmqb