Hornets to announce front-office changes

[JDR720]

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The Charlotte Hornets have made a number of front-office promotions, moves intended to keep the business side of the franchise humming even as the performance on the basketball side has been inconsistent.

The team is promoting Fred Whitfield to president and vice chairman; Pete Guelli to executive vice president and chief operating officer and James Jordan to executive vice president and chief administrative officer, the Hornets will announce Wednesday morning. Vice Chairman Curtis Polk, a longtime key adviser to team owner Michael Jordan, has been promoted to managing partner of the team.

After Jordan bought the team in 2010, the Hornets have improved on nearly every marketing metric, including ticket sales, sponsorships and merchandise sales.

Growth in season-ticket sales, experts say, is the most important step in improving a franchise’s health. When Jordan bought the Hornets, the team was selling about 5,000 season tickets. Today, the team is selling around 11,000 season tickets.

[yosemiteben]

So they just promoted everyone?

[JDR720]

Pretty much, i wonder how 11k season tickets compares to other teams.

[Braggins]

Is this a joke?

[MasterIchiro]

Does this mean Clifford gets a raise for his next extension?

[Eoghan]

If Clifford gets extended I'm suicide bombing the arena dressed as Adam Morrison.

[DY_nasty]

there's more to a front office than the coach and gm lol... this team's turn around on the business end has been unreal

[Liver_Pooty]

I agree with Dynasty. Now we just need some damn success on the court.

[yosemiteben]

I just thought it was funny that the MAJOR ANNOUNCEMENT of MAJOR CHANGES IN THE FO is just some title changes for folks already in the FO.