Spirit of Atlanta
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Re: Spirit of Atlanta
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Re: Spirit of Atlanta
I wonder if they'll be Peach colored again.
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Re: Spirit of Atlanta
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Re: Spirit of Atlanta
“We wanted to bring back a modern feel to a classic, iconic uniform,” Hawks’ VP of Creative Shirley Zhang said. “It started with just looking at our history in the sense of what is our heritage and what is the homage that we can pay going into the next evolution of our modern sports? In looking at our 51 seasons of being the Atlanta Hawks with 35 seasons of the colors of legacy yellow, torch red and what we call infinity black, proudly worn for 35 seasons, it was a no-brainer for us to pay homage, in the sense of picking out those colors.”
The brighter yellow and red shades, in particular, are likely the most identifiable with Hawks’ branding, invoking the days of Dominique Wilkins and other former Hawks stars.
“There was a huge purpose in bringing back something that’s part of our history and part of our legacy and owning it from a classic and timeless perspective, and hoping that one day we will win a championship with whatever this new uniform was, maybe,” Zhang said.
The uniform change has been in the works for around two years, with owners Tony Ressler and Jami Gertz involved every step of the way. The goal was to create something that honored the legacy of the Hawks as an organization, but also something that was updated and modern.
“Timeless and classic, and really building a brand that could stand the test of time,” chief marketing officer Melissa Proctor said. “Sometimes there are a lot of those nuances, colors that are on trend, and things like that, but we really wanted to be able to build something that really represents the Atlanta Hawks and is true to Atlanta.”
Re: Spirit of Atlanta
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Re: Spirit of Atlanta
The Roundfield look:
Re: Spirit of Atlanta
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Re: Spirit of Atlanta
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Re: Spirit of Atlanta
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- Senior
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Re: Spirit of Atlanta
I fall more in love each day
Re: Spirit of Atlanta
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Re: Spirit of Atlanta
Cam makes his debut.
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Re: Spirit of Atlanta
New tattoos. Hopefully they give him a +5 to all his attributes.
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Re: Spirit of Atlanta
Congrats!
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Re: Spirit of Atlanta
Results are in from Hawks Twitter.
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Re: Spirit of Atlanta
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Re: Spirit of Atlanta
He's Baaaaack!!!
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Re: Spirit of Atlanta
Happy he's back and strong.jayu70 wrote:He's Baaaaack!!!
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Re: Spirit of Atlanta
Well I'll be gobsmacked...a positive blurb about the Hawks. And about the J-Smoove -- Larry Drew Hawks at that.
The RingerThe Biggest Playoff Upsets in Recent NBA History
4. (5) Hawks upset (4) Magic, 2011
Round: First
Series result: 4-2
Chance for underdog: 9.3 percent
The Magic were the East’s no. 4 seed in 2011, the Hawks no. 5, but the two teams looked much further apart under the surface. Orlando’s Pythagorean record was 56-26; Atlanta’s was 39-43. Yet in Game 1, despite 46 points and 19 rebounds from Howard, the Hawks eked out a win—and set the tone for the rest of the series. Despite Howard’s singular dominance, the Hawks’ depth proved crucial. Orlando’s role players couldn’t buy a bucket, as the team shot 26 percent on 3-pointers for the series, and Atlanta won all three home games by narrow margins: Game 3 by four points, Game 4 by three points, and Game 6 by three points. One year after losing in a notable upset to the Celtics, the Magic lost another—and haven’t won a single playoff series since.