“That’s where we begin the change. If we can win it, that moment will be what we lead to as a re-branding and refocus on behalf of this organization to become an organization that, like the Blue Jays, acknowledges that we’re the only NBA team in Canada and we’ve got to start acting like it.”
The Raptors have tried to go national with their image when they switched their team colours from purple, black and red to red, white, and black – the colours of the Canadian national team.
While Leiweke has clearly emphasized the importance of rebranding the team’s image, a name change could make sense for the organization – since the Raptors name has not been synonymous with any sustained success.
http://www.sportsnet.ca/basketball/nba/ ... heir-name/
There is a poll at the bottom of the article with a list of possible names.
