Alabama's 89-87 win over North Carolina in the Sweet 16 of the men's NCAA Tournament averaged a 4.2 rating with 7.8 million viewers on CBS.
The number was a 27% viewership increase from last year's UCLA-Gonzaga matchup.
Thursday's regional semifinals averaged 10.24 million viewers per window across CBS, TBS, and TruTV.
The Bucks-Pelicans matchup on NBA TV averaged 285,000 viewers.