The NFL will open biding for its two new Christmas Day games for the 2024 season in the $50 million range, which will be played on a Wednesday.
The league plans to open the bidding to all of its media partners.
The games are more likely to appear on linear TV networks than streaming platforms.
Prime paid $100 million for exclusive streaming rights to the NFL\'s first Black Friday game and will pay $120 million for the rights to its first playoff game this season.
Former ESPN executive John Kosner believes the games could sell for $75 million to $100 million apiece.
The NFL’s Christmas Day tripleheader in 2023 generated record TV audiences last season. CBS drew an average of 29.6 million viewers for an early-afternoon game between the Chiefs and Raiders. Fox drew 29 million for its late-afternoon broadcast of Giants-Eagles, and ESPN pulled 27.1 million for a prime-time Ravens-49ers game. The NBA, meanwhile, had an average audience of 2.86 million for their five competing games on Christmas Day.