inquisitive wrote:at least her shoe contract will be at least $10mil
So I think this is a thing to reflect on:
Clark had a Nike NIL deal before this one. She and Nike have been partners all through the discussion we’ve been having.
This then to say: If Nike thought Clark going to the WNBA was going to hurt her brand, they probably push her in another direction before they give her big money. They didn’t.
I would suggest to folks that the Nike money was always going to be a bigger paycheck than Big3 or anything else, and that Nike was expecting Clark to play for the WNBA. Hence all this fuss about Clark making more money elsewhere was just a misunderstanding of the situation.
I’ll add: Some bro here was bragging about his investments making him more money than his salary and arguing that wasn’t a reason for him to be satisfied with his company paying less.
That’s true, but investments are not the same thing as endorsements. The former is a side-hustle, the latter is intended to build on top of what the person is doing that makes them worth promoting to the company paying the endorsement.
In Clark’s case she matters not because she’d be excellent at basketball in all leagues, but because of what she represents to women’s basketball. Hence taking her out of women’s basketball kills her brand value.
None of this means WNBA salaries are exactly where they should be, but that’s more relevant to all the players who don’t get mega Nike deals than it is to Clark.
For someone like Clark the big money was always going to be the endorsements, and so it wasn’t a question of which basketball league would pay her the most directly, but which would allow her to gain the best endorsements in the long-term.
And since the NBA created the WNBA to control women’s pro basketball in the US, and they succeeded in killing competition, the WNBA is literally the only American game in town.
Clark may well play internationally in the off-season too to be clear, but 1) it’s not an either/or situation and 2) Nike will care a lot less about play in foreign leagues than they will about the American League when considering how to max out value around an America’s Sweetheart type of female athlete.
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