
Don Nelson is one of the most interesting and difficult to evaluate GM’s for so many reasons. Firstly he was in the unusual position of being both the GM and the coach (for 3 different teams he coached in fact), and this enabled him to take total responsibility for how the roster turned out. The guy didn’t even have a contract for a lot of his career, just a handshake agreement, meaning he could be let go at any point it wasn’t working out (or he could leave of his own accord for the same reason). This curious fact is just one of the many unique aspects to Don Nelson’s career as a GM and coach, and in particular his first ever stint in Milwaukee.
Don Nelson is a weird GM to rank for other reasons too. He was a bad drafter, almost unprecedentedly bad compared to other good GMs. He could tread on toes as well, and while these problems became more obvious in later years (such as his feud and lawsuit with Cuban- while his son was still working there as GM- talk about awkward!, or his well-documented problems with Webber), by all accounts he was much the same take it or leave it guy through his whole career. He was pretty good at trades, but he made his share of bad decisions too. What he excelled at was being an innovator, and being a coach/GM put him in an ideal position to try things no coach/GM could normally try. He was able to develop a clear vision of what sort of team he wanted, and this vision made him one of the better GM’s in the NBA’s history despite all his faults.
Don Nelson the Drafter
There are a lot of aspects of Don Nelson’s tenure in Milwaukee to consider, and it makes sense to start with the area he was weakest at. Don Nelson was not a good drafter. Maybe it was his difficulty in delegating/trusting other staff, or maybe he just didn’t have a good eye for the players he hadn’t seen in the NBA a lot, but clearly whatever he was doing was not working. Check out his drafts:
1977- The very first pick Don Nelson made was with the #1 pick of the draft, and he took mega bust Kent Benson. This was a draft littered with all-stars who Nelson could have taken, like Sikma, Walter Davis, Bernard King, heck even one of the lesser guys like Norm Nixon or Cedric Maxwell would have been better. Now in fairness he also had the #3 pick from a trade he made, and drafted Marques Johnson who was a fabulous pick (even if his career was hurt by personal issues later on). His selection of Ernie Grunfeld at #11 this year (yes, he had this pick too!) wasn’t a good pick either, given he could have taken Maxwell, Nixon, Rickey Green, etc. There were a lot of better players here. Guys like Grunfeld and Benson were gone from the Bucks a few seasons later, so these were squandered picks.
1978- Nelson took the George Johnson at #12 (gone 1 year later), a nothing player, while passing on all-star Mike Mitchell a few picks later, not to mention guys like Mo Cheeks, or solid vets such as big man Dave Corzine. Another bad pick. Nellie actually had the pick which was used on all-star Mike Mitchell, but traded it for a 1979 pick which would become the #4 pick in that draft. That transaction was alot smarter, since it let him get Moncrief.
1979- He got Moncrief at #5, a good pick, via a trade in which he sent off the #4 pick Kesler on draft day (who was a huge bust). He also had the #10 pick, which he had traded away 2 years earlier for John Gianelli. This was a poor return by any measure, especially since Nelson traded Gianelli on draft day in 1979! Nelson had the #8 pick as well, which he had obtained as compensation for Alex English leaving. He sent it and Gianelli for Harvey Catchings, a trivial bench player. Big fail there as he basically gave the #8 and #10 picks away.
Nelson traded away the 1980 pick (who became Larry Drew) in a sensible deal to turn Benson into Lanier.
1981- At #21 Alton Lister was an ok pick, he passed on better guys (Ainge, Eddie Johnson, etc), but it was good for where he picked.
1982- He got Pressey at #20, definitely a good pick (especially for how Nelson planned to use him)
1983- Randy Breuer was a decent enough role player, but much better players were passed over to get him, from John Paxson (the next pick) to Hinson to Doc Rivers to Mark West. It wasn’t the worst pick, but it sure wasn’t very good either.
1984- Kenny Fields was a bust at #21, but then a lot of guys in this range were. There weren’t many good guys he could have found here.
1985-#22 pick Jerry Reynolds was a bust. The next 2 guys were A.C Green and Terry Porter. Ouch. A lot of good guys he could have found after this too.
1986- Skiles was a good role player to get at #22. Unfortunately 3 of the next 5 guys picked were Sabonis, Mark Price, and Dennis Rodman. The 2nd round also featured guys like all-star Jeff Hornacek, and good role players like Nate McMillan, Johnny Newman and Kevin Duckworth. Given Skiles played 13 games for the Bucks before being traded a year later for peanuts, it doesn’t speak to Nelson’s insight as to Skiles talents.
When you scroll through these draft selections you’re left wondering how Nelson put together a powerhouse playoff team when he added relatively little talent via the draft (and the numerous high picks he had). The 2 stars he did hit on (Moncrief and Marques) also ran into injury and personal problems later in their career too. Well, fortunately for Nelson he innovated in a lot of others ways, collecting players who weren’t valued and using them in unorthodox ways, as we’ll cover next.
Don Nelson- team builder and innovator
Don Nelson came into a franchise in turmoil. Kareem had just left, and one of the larger shareholders wanted to sell as he had opposed trading Kareem (then known as Lew Alcindor of course). The team had won 38 games in Kareem’s last season there, and Nelson took over midway through the 1977 season with the team a grim 3-15. Nelson managed to help the team finish the season with 30 wins, and began his rebuild of the team. To begin with, Nelson had relatively few assets. The Bucks had a handful of overrated assets like 29 year all-star old Bob Dandridge, middling guard Junior Bridgeman, and all-star guard Brian Winters, the latter two whom he kept. He also had 27 year old big man Swen Nater, who was an enticing asset, and he had a number of good draft picks coming up. Alex English was an unknown young player on the Bucks at the time, but he left after 2 seasons to a team who would play him more and give him playing time. The Bucks missed out on that one. Anyway, Nelson had few decent assets to turn this team back into a contender (outside the #1 and #11 draft picks in 1977, which Nelson basically wasted).
His first move was to trade Swen plus the 13th pick in the 1977 draft (yes, Nelson actually had this pick in the 77 draft too!) for the #3 pick that he then used on Marques Johnson. This was a very good move indeed, Marques was a superstar while Swen (although an all-star big) only had 4 more productive seasons. He then let Dandridge go in exchange for cash. This was kind of forced on him by ownership, who didn’t have the money to pay him, and Dandridge was overrated. On the other hand it looked pretty bad in the short term when Dandridge was an all-star the next 2 seasons for the Bullets (who won the title, then narrowly lost the finals the following year). Dandridge is a guy basketball historians are pretty polarised on; one perspective is he was an overrated black hole (Rick Barry criticised him during his career for not passing enough), the other is he was an ideal 3rd man on a title team who knew his role (to score). I already covered who he squandered a lot of draft picks early on, so he didn’t add too much talent that way. In the short term though he managed to turn the Bucks around for his first season, they won 44 games and made the playoffs where they upset the Suns in round 1, before going down in a competitive series with the Nuggets. In 1979 however the Bucks won 38 and missed the playoffs again. The team was aided by the acquisition of a young Moncrief in the 1980 season, and improved to 49 wins, but the vision Nelson had for the team wasn’t in place until the next season when he traded for Lanier. He also bought “big man” Elmore, which was a good move to round out his new roster.
In 1981 Nelson had finally molded the roster to his liking, and produced a 60 win team playing Nellieball (as it came to be known). Nelson innovated the idea of intentionally playing mismatched, smaller teams who would be able to exploit the slower, bigger teams (with poorer outside shooting) that was so common at the time. Remember that the 3 point shot had only just been introduced, and Nelson took advantage of it (though not as much as he did later). He helped introduced the idea of a point forward, and wanted “bigs” who could pass well (to help transition), run up and down the court well (to take advantage of slower paced teams) and shoot (to suck big men out to the 3 point line, negating their size advantage and opening up the paint). All revolutionary concepts at the time, which teams struggled to respond to. Nelson’s teams actually didn’t shoot that many 3’s by and large, but they shot an awful lot of midrange ones, and sucking players out to that distance opened the whole court up. The Bucks team in 1981 was unconventional in a lot of ways. It had 7 guys getting over 25 mpg, and the highest (their star Marques Johnson) was getting only 33.4mpg. This enabled the team to stay fresh, and helped them outrun their opponents. It was also a size deprived team (intentionally so, as mentioned). Of the 7 core rotation players only 2 of them were taller than 6-7 (Lanier and Mickey Johnson). It was a novel concept, with Marques Johnson acting as a key distributor (he was 0.1 apg away from leading the team in assists at 4.6), but all 7 of the Bucks players recording great assist numbers, as ball movement flourished. The team had the 2nd best SRS in the NBA that year.
Unfortunately they got beaten in the 2nd round of the playoffs by the Erving 76ers (their only series, after a bye in the 1st round owing to an archaic seeding system), which began a debate several decades long about whether Nellieball could really work in the playoffs. The answer was probably no, and even in 1981 Nellie was forced to make big adjustments to the Bucks come playoff time, like playing Marques and Moncrief more (and basically ignoring his guys after #7 who he didn’t trust to play minutes). The other teams turned the defensive intensity up a notch in the playoffs (as expected), and ground the Nellieball Bucks down. The big scoring Bucks put up far less points per game in the playoffs, including 2 losses where they couldn’t get over the 100 mark. That said, if a GM/coach can take my small market franchise, on the verge of irrelevance, to 10 years in which he averages 51+ wins and makes the ECF’s 3 times, I won’t complain too much.
An interesting thing to note is that the team that won 60 games in 1981 bore little resemblance to the team that won 59 games just 4 years later, which touches on an important part of Don’s resume, which may be called adaptability if we’re to be charitable. Nelson was nothing if not a tinkerer, and a lot of people criticise this aspect of his management style, comparing him to trader Bob from the Jailblazer days, who just never seemed to know when to stand pat and let the team develop chemistry, and insisted on making trades for the sake of it. I think that’s a little harsh on Nellie, but at the same time he made moves that certainly suggested he liked wheeling and dealing a little too much. My favourite is the time he sold George Johnson to the Nuggets, bought him back, then traded him for a 2nd round pick all in less than 12 months (less than a year after he drafted him). I mean, who the heck goes to that much trouble over an inconsequential player like George Johnson unless they’re a little trigger happy? That said the tinkering Nellie did by and large helped the Bucks reload, whereas standing pat would have ended their run of successes much sooner.
Don Nelson- Coming up short and Reloading
Nelson acquired Alton Lister in the 1981 draft, who would go on to be an important role player for the Bucks thanks to his mid-range shot and ability to help suck out slower bigs from the paint, and he began to focus the team more around the emerging Moncrief, and less around Marques Johnson and his drug and alcohol problems (which the Bucks hid to keep his value up, and protect the team image, something that so annoyed the Clippers they discussed suing after they found out- http://articles.latimes.com/1985-03-21/ ... ug-problem). However in the playoffs the team again got a 1st round bye after a 55 win season with the 3rd best SRS in the NBA, before getting beaten again by the 76ers. Nellieball was under scrutiny again.
In the 1982 offseason Nellie drafted Paul Pressey, a player who would go on to have an important role as point forward for the mid-80’s Bucks. He also traded for Cowens contract so he could come out of his 2 year retirement to give basketball one last go. Cowens had 40 decent games as a contributor, Pressey helped off the bench, Marques bounced back from his slump the previous season (increasing his trade value) and the Bucks improved from within. Especially Moncrief, who had become the underappreciated star of the team. The team won 51 games, and again got a 1st round bye, and this time stomped home 4-0 against the Knicks in the 2nd round. Unfortunately the 76ers were again waiting for them in the Conference finals… and this time they had Moses Malone. Like everyone else that year, the Bucks got slaughtered.
Nellie resisted the urge to make big changes, and in the 83 offseason he brought in veteran Tiny Archibald, and added vet Mike Dunleavy during the season, while Pressey’s role continued to expand. The team won 50 games despite a few injuries, and had the 2nd best SRS in the NBA. During the playoffs Nelson got to show off the point forward concept some more, with Marques playing exclusively at point guard for large stretches after Tiny Archibald was injured. They won the first and second round, then lost to the super team Boston Celtics in the Conference Finals. At this point it seemed to commentators that the Bucks had gone as far as they could. The Celtics were just too good, and the Bucks were getting older. Lanier and Archibald were now 35, and although the rest of the NBA didn’t know about it Marques had serious personal problems that explained his inconsistency and slumps.
From this bleak outlook, Nelson renewed the Bucks chances with a great reloading move. Firstly he traded Marques for 3 important rotation players for the Bucks- all-star Terry Cummings, shooter Craig Ehlo and shooting guard Ricky Pierce. With these 3 players the Bucks were able to bounce back in 1985, winning 59 games and finishing with the best SRS in the NBA. Nelson would start to use Pressey as the point forward, enabling him to keep more offensive firepower on the court in the form of Ehlo/Pierce and Moncrief at the same time as Pressey. Unfortunately the retirement of Lanier left them short in the middle, and the bigger 76ers clobbered them in the 2nd round of the playoffs, helped by Moses and Barkley (who really started to step up this series).
In 1986 the Bucks again did well in the regular season, winning 57 games and posting the 2nd best SRS, but in the playoffs they ran into one of the best teams of all time- the 1986 Celtics, who swept them in the ECF’s. Not giving up, Nelson tried one last roll of the dice, turning Lister and 2 mid-range draft picks into passing big Jack Sikma, who would finally replace what the Bucks had been missing since Lanier retired. Unfortunately this was the year Moncrief’s body crapped out to injuries, and never recovered. The Bucks limped to 50 wins, but ultimately lost in 7 games to the Celtics in the 2nd round, and Nelson left in the offseason (where he took a year off, before taking pretty much the same job in Golden State, to much success and failure both). After Nelson left, and the Bucks gradually get worse, not winning 50 games again for 14 more years (which represents the only 50 win season the Bucks have had in the last 26 years years). Stats like this make you appreciate what Nellie did to innovate the game, which let him succeed in a small market with a small budget. While he was an unorthodox GM, he certainly deserves credit for being a good one during his time in Milwaukee. Without him, the Bucks probably would have moved city by now.