Butch718 wrote:cowboyronnie wrote:Butch718 wrote:
lol casuals and hardcore boxing fans will watch this all the same. I’ve heard that **** about so many fights in the past. This fight is going to sell and I’d put money on how confident I am about that. People love to complain, but they end up watching dog **** anyway.
Lol. It did 550-575,000 buys, per Dan Rafael. Terrible numbers.
The first one did 1.3 million.
The Bivol fight did 510-550.
A massive failure, given the huge guarantees for both Canelo and GGG. Almost 2.5x more spent on their purses and a fraction of the revenue.
Sad thing is, not many fighters are pulling anywhere close to these type of PPV numbers with the exception of Fury/Wilder. Spence, Tank and Crawford definitely don’t have this kind of pull either.
I did read somewhere that they made 22 mil off the gate for this fight, so it offsets them losing money that went to GGG and Canelo.
The PPV model is also kinda dead. No one these days has the pull of Pacquiao or Mayweather. Those two, especially Floyd were pulling over 1 mil for each PPV during their primes.
This fight was probably a financial disaster but what else is new from DAZN. 20 bucks a month for boxing and not much else. You can get HBO Max and Paramount Plus with ads for the price of DAZN but you'd have a hell of a lot more content to watch instead of only boxing. Canelo and GGG make way too much for a PPV to make money. Its hard to make money when your main event costs 70 million dollars by itself. Then you have to pay all the other fighters, the production crew and marketing the event. Lets say all that costs 100,000,000 million total. Lets say that 22 million dollar live get is accurate and for math's sake DAZN keeps all the gate and PPV revenue. DAZN would need to have sold a little over 918,000 PPVs $84.95 in order to break even. That's a lot nowadays for a PPV but with their history its possible. Here are the problems.
1. If you subscribed to DAZN the PPV only cost you $64.95. That would make a big difference because if (hypothetically speaking) all the sales were at that price DAZN would need to sell a little over 1.2 million ppvs at that price to break even as opposed to slightly over 900k. So even if only 15% of the sales were the discounted rate that is going to mean a significant revenue reduction.
2. PPV revenue doesn't go entirely to the promoter. I don't know if Canelo and GGG are taking flat fees for the fight or if they get a cut of the PPV revenue. I know for a fact that the PPV distributors get a cut of the PPV revenue. So regardless of how the purchases are divided between full priced and discounted PPV DAZN certainly isn't getting the full cut.
3. I am pretty sure the owners of the arena the event was held at get a cut of the live gate.
So if Dan Rafael is right then these guys lost a boatload of money on the show.
Why rely on nuance, facts and logic when you can bludgeon the other side with mindless repetition of "Duuur McDaniel's has potential
and still be treated as if you were reasonable.